Traffic Manager / Sales BDC Manager - Mercedes-Benz of McKinneyFull-timeDealership: 204 - Mercedes Benz of McKinneyMercedes-Benz of McKinney is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!
This is a perfect role for an automotive dealership (variable ops) looking to break into a career! Our associates are happy to work here because: We boast the lowest turnover in the industry.We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).We are committed to developing and promoting within the company.Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.We encourage peer to peer teamwork and recognition.Special benefits to purchasing and leasing a car.Personal Automotive Concierge Service.The Traffic Manager / Sales BDC Manager in this role will partner with the Sales Team in focusing on four primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, maintaining Sonic Brand KPI performance, and overseeing dealership and brand retention and/or loyalty. No managing agents, this is an individual contributor performing subject matter expert and collaboration with Sales Team. They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, profitability, and brand retention/loyalty results.
This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.
The Traffic Manager will oversee all individuals at the store level who are responsible for retaining previous customers as well as others, if applicable, and will report directly to the General Manager in alignment with their Traffic Management Director.
Duties and Responsibilities: Maintains a thorough understanding of Traffic ManagementAssists store in identifying and addressing low performing areas in comparison to individual KPI's, targets, and objectivesOversees the management of the dealership's portfolio process for previous lease and loan customersDefines the in-store portfolio process and communicates to all teammatesUnderstand, own, and communicate knowledge of brand specific requirements, goals, and resultsResponsible for ensuring the dealership achieves and/or exceeds Financial Services and/or OEM stated retention and/or loyalty goalsPartners with TMD's and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectivesDrives standardization of traffic management and retention processes at the department levelEffectively communicates traffic management changes and enhancements to all applicable department teammatesPartners with TMD and eLead support team to resolve issues and complete requestsOutline precise growth plans in the department to achieve KPI's, metrics, and awardsPerform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI's SupportFacilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 InternetMystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precisionReview call performance daily through call vendor tools (CallRevu)Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)Establishes process for the service drive to conquest customers and convert these loyal service customers into salesHolds management and sales teammates accountable for achieving results through retaining as many loyal customers as possibleTrains, coaches, mentors, and develops teammates where neededPreferred: Minimum 2 years of Dealership/Automotive Retail Management experienceMinimum 2 years Dealership Group Training and Development (store and/or corporate level)At least 2-5 years of a Management role in the Variable Ops (Dealership setting).Able to set priorities, multi-task, achieve goals and obtain buy-inAbility to identify opportunities and create action plans to improve sales performanceProficient in CDK CRM (elead)Exceptional communication skills, both written and verbalAbility to establish and maintain strong internal and external relationshipsStrong organizational and analytical skills, including: planning strategy, problem solving and root cause identificationExperience in developing strategies and communicationExperience in group facilitation, coaching and leading teamsMust be technology savvy and current on business trendsMust be adaptable to changeProficient in Microsoft Word, Excel, PowerPoint, and OutlookRequired: All applicants must be authorized to work in the USA.Valid driver's license and good driving record.All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license.It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.
All your information will be kept confidential according to EEO guidelines.
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