Product Marketing Director, Azul Platform Core

The Company
Millions of Java developers, hundreds of millions of devices, and the world's most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value, and success. Azul customers include 36 percent of the Fortune 100, 50 percent of the Forbes Top-Ten World's Most Valuable Brands, all ten of the world's top-ten financial trading companies, and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG, and Workday.
Azul is the only company 100% focused on Java. As the largest independent Java vendor, Azul has one of the largest Java engineering teams in the world, is a significant contributor to the OpenJDK project, and, with a customer satisfaction rating of 100%, provides the world's best commercial support for OpenJDK. Azul is a founding advisory board member of a new community hub for Java developers and users of OpenJDK called Foojay, "a Place for Friends of OpenJDK."

The RoleAzul is looking for a passionate, results-driven Director, Product Marketing. This individual will be the 'CMO' of the Azul Platform Core product line and lead product messaging and positioning, narrative, content, and messaging for campaigns and sales enablement to fuel growth of Azul. This is a high-visibility, high-growth role that will have direct exposure to the CEO, CRO, CPO, CMO, and other top-level executives.
Reporting to the Vice President, Product and Partner Marketing, this individual will be a critical member of the marketing team and lead the full product marketing lifecycle for Azul Platform Core. Azul Platform Core is the world's most secure and stable build of OpenJDK and is a drop-in replacement for Oracle Java with typical savings of 70%+. With Oracle no longer providing free commercial updates of Java for production use, Azul Platform Core presents a double-digit growth opportunity to disrupt a $2+ Billion market.
This person must be able to simplify complexity into compelling marketing messages centered around business benefits. They must be fluent in trends in our targeted markets and collaborate with Product Management for necessary adjustments to our product roadmap to adapt to these opportunities. This person will be a trusted partner across product, sales, executive, and marketing teams.
The ideal candidate will be an energetic and entrepreneurial leader. The successful candidate in this role will be a self-starter who's passionate about driving a commercially successful open source-based product line to market, is excited by the opportunity to redefine the Java category, and is an amazing storyteller. This person will be a strong team player working across all facets of the business to leverage marketing for company growth.
ResponsibilitiesAn innovator in taking products to market and driving thought leadership, awareness, and pipeline. Takes a portfolio-level view to define and build differentiated platform and application positioning, narrative, and messaging for a commercially successful, open source-based product with a disruptive value proposition.Strategic thinker that looks out across the market and works with internal partners to lead and articulate GTM strategy & roadmap with identified milestones that meet company and marketing objectives for Platform Core, drive positive impact and scale our sales and marketing motions.Strategic partner to Product, Sales leadership, & Executive team for defining the market opportunity, product positioning and messaging, personas, use cases, and pricing/packaging.Collaborates and communicates effectively with Executives, Sales leaders, Product leaders, and marketing partners to lead and participate in cross-functional teams.Builds relationships as a trusted partner to Product Management across the spectrum from high-level strategy down to tactical execution.Primary provider of key messaging materials, sales assets, and enablement of those assets to the field, including presentations at onboarding, ongoing training, sales all-hands, targeted power hours, and 1:1s with sales team members.Knows how the Sales audience thinks; presents with credibility and authority in front of audiences both internal and external and is viewed as a Subject Matter Expert (SME).Directs GTM team to help identify repeatable sales motions and contribute to high-velocity and strategic sales plays.Conduct comprehensive market analysis and competitive research to provide Sales teams competitive points of differentiation, assets, and enablement in the rapidly evolving Java and DevOps ecosystem and landscape.A strong partner to growth and digital campaign teams to jointly define marketing leading campaigns that drive awareness, leads, and pipe.A content author that can advance the quality, velocity, and impact of demand generation activities and overall event experience through the creation of thought leadership and product content.Works closely with marketing operations to track the impact of marketing programs and assets against marketing KPIs.An instrumental contributor to corporate marketing, including AR, PR, blogs, content creation, and customer success.Collaborates with the product team and partner marketing to build differentiated value propositions, messaging, enablement, content, and presence for economic buyer/IT execs/CxOs, Engineering leaders, ITAM/SAM/Procurement, and DevOps audiences.Partner with sales and the customer success team to build an arsenal of customer spokespeople in any and every marketing asset.Requirements10 years of experience in enterprise B2B marketing in the product marketing function.Team player exceptionally skilled in collaboration and communication and building productive relationships with Product leadership, Sales leadership, marketing team members, and Executives.Expert in working cross-discipline, knows how to manage by influence other disciplines, both in and out of marketing, to get things done.Believes marketing is a team sport – intuitively understands that 'go fast go alone, go far go together'.(highly preferred) A subject matter expert with deep understanding of the OpenJDK and Java landscape and associated open source business models, DevOps, and developer technology.Proficiency in creating technical content such as white papers, case studies, and product documentation.Ability to explain complex technical concepts to both technical and non-technical audiences.Adaptability to rapidly changing technology landscapes.Creativity in developing marketing strategies for technical products.Expert in sales enablement with a deep understanding of what is important to the enterprise sales audience.Ability to inspire and build confidence in Sales for their product line through in-person and virtual presentations and interactions.Gifted storyteller. Demonstrated success building product narratives that have resulted in category disruption and awareness.Experience building or guiding content for multiple personas in the sales cycle.Extensive experience running product line marketing and interfacing with go-to-market teams for one or more products in a B2B company.A customer fanatic; a candidate that understands that no one can tell our story better than our customers.Experience building competitive frameworks to inform company direction and field execution.(Bonus) Experience with both product-led growth and forward-thinking enterprise sales models.Data-driven: seeks insights from data to inform repeatable sales motions to drive predictable, higher growth.Excellent verbal and written communication skills and meticulous attention to detail.Strong ability to plan and execute multiple projects simultaneously.Organize and plan technical webinars, workshops, and other events to showcase product features and engage with the target audience.Develop long-term strategic plans for product positioning and market penetration.Create and maintain a system for tracking and analyzing key performance indicators (KPIs).Anticipate market trends and plan proactive marketing strategies to maintain competitive advantage.Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success.
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