About the RoleWe are seeking a detail-oriented SEO Specialist to join our digital marketing team. The ideal candidate will have hands-on experience in optimizing websites for search engines and a solid understanding of SEO best practices.
You will work closely with the SEO Lead to implement strategies that drive organic growth and improve search rankings. Experience in the sportsbook industry is a plus.
Responsabilities : On-Page Optimization : Perform keyword research and implement on-page SEO strategies, including optimizing meta tags, headers, content, and internal linking structures.
Collaborate with the content team to create and optimize SEO-friendly content that aligns with keyword strategies and drives traffic.
Technical SEO :
Conduct technical SEO audits to identify and resolve issues that may impact site performance, such as crawl errors, site speed, and mobile optimization.
Implement schema markup, XML sitemaps, and other technical SEO enhancements to improve search visibility. Off-Page SEO & Link Building : Develop and execute link-building campaigns to increase the authority and ranking of the website.
Monitor backlinks and work to disavow harmful links that could negatively impact SEO performance. Performance Monitoring : Track, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO platforms.
Continuously monitor and refine SEO strategies based on performance data and industry changes. Collaboration & Communication : Work closely with the SEO Lead and other team members to ensure alignment with overall marketing goals.
Provide regular updates on SEO progress and communicate any challenges or opportunities to the team. Qualifications : 4 years of experience in SEO, with a strong understanding of SEO best practices and tools.
Experience in the sportsbook industry is a strong plus. Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs, and Moz.
Solid understanding of on-page, off-page, and technical SEO. Strong analytical skills with the ability to interpret data and make actionable recommendations.
Excellent communication skills and the ability to work collaboratively in a team environment. Basic knowledge of HTML, CSS, and JavaScript is an advantage. Apply now!!
