What you will be doingAs an Optimization Analyst, you will be responsible for developing and executing strategies to improve user conversion rates, enhance user experiences, and drive revenue growth. You will work closely with cross-functional teams to drive data-informed decisions that improve user experiences, conversion rates, and overall business performance. You will sit within the product design team focused on defining the future product experience for our large customer base. You will be responsible for collaboration with the product team to measure every product release, which means work on statistical analysis, documentation, and reporting.
Your duties will include some of the following tasks:
Conversion Strategy: Develop and execute a comprehensive conversion rate optimization strategy, including A/B testing, multivariate testing, personalization, and other optimization tactics.Data Collection: Implement tracking and data collection mechanisms to ensure the accuracy and reliability of experimental results.Tooling: Lead on decision making and optimization of Experimentation and Conversion tooling.Experimentation: Oversee the planning and execution of A/B tests and other experiments to validate hypotheses and improve conversion rates.Performance Monitoring: Monitor key performance indicators (KPIs) related to conversion rates and user engagement, providing regular reports and insights to stakeholders.Reporting and Documentation: Prepare clear and concise reports, documenting experiment details, results, and recommendations for stakeholders.Cross-functional Collaboration: Work closely with product teams, engineers, designers, and data analysts to communicate findings and implement improvements.Knowledge and skills you need to haveBachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or related).At least 4 years of professional experience in experimentation/conversionExperience with A/B testing platforms and data analysis tools (e.g., Google Optimize, Optimizely, R, Python, SQL).Proficiency in front-end analytics tracking platforms such as Google Analytics 4, Mixpanel, and FullStory.Demonstrated ability in creating dashboards using Looker Studio, PowerBI, or TableauFlexible to work with departments in different time-zones (Europe + America)Upper intermediate English level + Spanish proficiencyBonus points for the followingFamiliar with Digital companies/products.
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