Remote Work: No
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We've only begun reimaging the future – for our people, our customers, and the world.
Let's create tomorrow together.
The primary purpose of the Channel / Field Marketing Manager is to work in partnership with area sales to develop strategic marketing plans, drive demand through localization of global/regional campaigns, execute events, create sales enablement tools, and own the ABM program. The advisor will develop and activate all demand initiatives and maintain strong channel partner and field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate
programs to regional market needs. It is also responsible for developing, implementing, and executing strategic channel marketing plans aligned with marketing priorities including turnkey promotions, programs, and tools which help accelerate growth.
Responsibilities:
Lead development of Local Channel Marketing Strategy aligned with the yearly/quarterly strategic objectives
Collaborate across Marketing and Sales Leadership to develop all initiatives including channel, brand awareness, demand creation, including events, ABM campaigns, and sales enablement tools
Leverage multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target
Manage marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
Support in-country NPI and PR activities, in partnership with global marketing team
Manage annual MDF and Program Spend for the market. Plan, monitor and execute all MDF activities with identified marketing managed partners in SOLA region (Argentina, Chile, Uruguay, Paraguay, Bolivia, and Peru)
Qualifications:
Minimum Qualifications:
BA/BS degree or equivalent specifiedChannel business experience
Minimum Work Experience (years):
5+ years B2B marketing experience with five years' experience with supporting a specified Channel.
Key Skills and Competencies:
Ability to think and act strategically and deliver operational planning alongside Salesleadership to balance the long- and short-term priorities
Experience with Eloqua, Salesforce, and Demand base -Channel Marketing Experience)
Agility and leadership in working with and influencing virtual teams preferred
Fiscal responsibility via budget and project management preferred,managing MDF budgets
Collaboration with Event management teams preferred
Position Specific Information:
• Travel Requirements: Up to 25% travel for regional events and training, as needed.
Preferred Qualifications:
Master's degree
Proficiency in English.
Work closely with sales partners, such as stores, distributors or franchises, to ensure that marketing initiatives are implemented correctly.
Marketing Strategy: Ability to understand and adapt global marketing strategies at a local or regional level.
Activation Marketing: Experience in creating and executing brand events, promotions, point-of-sale activations, etc.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you ****** accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.