Vice President of Growth Marketing Thinking and acting as a CMO, the Vice President of Growth Marketing is a consumer marketing and audience growth leader who leads a portfolio of teams supporting Scopely games in the Board Games, Social Casino, and Puzzle genres.
Reporting directly to the SVP of Growth Marketing, the Vice President of Growth and their teams are dedicated to expanding and engaging the audience of dedicated players of our Casual game franchises; including market leading Yahtzee with Buddies, Scrabble GO, and Solitaire TriPeaks, in addition to a range of new titles in development.
The Vice President of Growth is also a critical and expansive thinker who champions the development and testing of new marketing, acquisition, and optimization strategies to expand our games audiences loyal player base.
What you will do: Lead a team of experienced Director-Level Heads of Growth Marketing on our critical Core games portfolio. Think strategically on new marketing and media strategies that stretch beyond our current standard tactics. Collaborate with senior stakeholders within your game studios to ensure that audience growth and expansion features are built into the product roadmap. Work collaboratively with User Acquisition, Creative, Partnerships, Consumer Research, and App Store Optimization to support business goals. Collaborate with the IP holder and external partners to maximize promotion, and distribution of the game across international geographies and alternative channels. Ideal Background: Experience in mobile and digital growth strategies, with a proven track record of success in challenging markets. 10+ years of experience in digital entertainment or consumer live services targeting, including gaming, streaming, sports, or similar services. Highly strategic, analytical and inquisitive nature. Demonstrable experience of team building and collaborative leadership in mid to large organizations. Interest in / passion for gaming. About Scopely: Scopely is a leading mobile games company home to many top-grossing, award-winning games including Scrabble GO, MARVEL Strike Force, Star Trek Fleet Command, and YAHTZEE With Buddies among others.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform, Playgami, that personalizes gameplay at scale across one of the most diversified portfolios.
Recognized by Fast Company as one of the World's Most Innovative Companies, Scopely has achieved more than 1 billion in lifetime revenue by creating game experiences that are an important part of people's lives.
Scopely has global operations in Barcelona, Boulder, Dublin, London, Los Angeles, Seoul, Seville, Shanghai and Tokyo, with additional studios in seven countries across four continents.
For more information, visit scopely.
Scopely is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family or parental status, gender identity, veteran, or disability status, or other protected status.
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