Division: Tools & Outdoor | StudioPosition Summary: The Brand Creative Studio team at Stanley Black & Decker is looking for a Copywriter to join our team.
Ideal candidates have a portfolio of work containing a wide range of voices, clients and techniques.
This position will work both independently and as a lead on copy needs for marketing initiatives.
This person must possess exceptional writing skills (Spanish and English), with the ability to contribute to creative development for a wide range of communications including digital ad campaigns, social media, website content and email marketing to support brand initiatives and new product launches.
This person must be well versed in setting brand standards, tone-of-voice and writing to a number of diverse channels including print, video and digital.Job Specifications:This person will work both independently and as member of a creative team.
Must possess exceptional writing skills, with the ability to contribute to creative development for a wide range of communications including brand messaging/concepting, script writing, and digital ad campaigns to support brand initiatives and new product launches.Responsibilities:Collaborate with creative team members to determine the conceptual and copy direction of our brand and product marketing initiatives.Ability to write and concept for big ideas and brand storytelling for omni-channel marketing campaigns.Adhere to guidelines outlined to maintain consistent brand voice/tone throughout all digital marketing initiatives across web, mobile, email, social, video, radio and traditional channels.Participate in creative concepting and collaborate with brand strategists, designers and project coordinators.Translate brand creative direction and copy points into engaging and effective writing concepts.Collaborate cross-functionally with product managers, brand strategists, digital marketers and designers to ensure copy tone and style are consistent with visual tone and style.Oversee digital copy across owned and retail channels to ensure consistency.Interact with people at all levels internally, globally, and with external vendors.Use research and data insights to inform creative writing decisions.Requirements:Bachelor's degree (or equal experience) in Communications, Advertising, Journalism or another related field.7-10+ years professional experience writing in the digital marketing space.Exceptional writing skills (Spanish and English), including the ability to write in a range of voices and styles for a variety of projects with diverse audiences.Able to clearly articulate concepts and creative ideas.Exceptional spelling, grammar and attention to detail.Experience with campaign development and creative execution.Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.Prior advertising/marketing agency experience a plus.Provide writing samples of your best work.#LI-Remote #LI-IN1Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.
Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker.
Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.
Come build with us and take your career to new heights.Who We Are We're the World's largest tool company.
We're industry visionaries.
We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative.
We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet.
We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.Global Benefits & PerksYou'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You'll Also GetCareer Opportunity: Career paths aren't linear here.
Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.Learning & Development: Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).Diverse & Inclusive Culture:We pride ourselves on being an awesome place to work.
We respect and embrace differences because that's how the best work gets done.
You'll find we like to have fun here, too.Purpose-Driven Company:You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
