Social Media & Content AnalystAbout usHowdy.com, founded in 2018 and headquartered in Austin, Texas, helps US companies who want to hire, manage, and retain their teams in Latin America (LatAm) directly but need help with multinational logistics, contracts, compliance, and culture.
Companies that use Howdy.com get the best talent available in LatAm and gain access to an entire network and a thriving community of professionals who are changing the world.
By partnering with Howdy.com, companies can expand their physical presence into some of the fastest-growing economies in LatAm.
Howdy.com is a member of Y Combinator and has garnered significant support from prominent investors, including Greycroft and Obvious Ventures.
The company raised over $20 million in a series A venture capital round.
Our core values#1 Sports Team: At Howdy, we win together.
From players to support, everyone is vital to our success.
We hire for excellence, prioritize teamwork, and strive for continuous improvement.
We collaborate, seek advice, and actively contribute to Howdy's victories.
Altruism: Demonstrating altruism involves prioritizing the team and assuming the best in others.
We communicate openly, provide honest feedback, and extend grace.
Altruism is selfless service, focusing on supporting our players and team growth.
Curiosity: Being curious at Howdy means having the willingness to learn, adapt, and explore new ideas.
We question existing beliefs, embrace humility, and see curiosity as our superpower.
Demonstrating curiosity involves researching unfamiliar tasks, asking questions to understand the full picture, and seeking better ways to complete routine tasks.
Have Spirit: Having spirit at Howdy is about celebrating wins, building a sense of community, and bringing positivity.
Demonstrating spirit involves attending events, getting to know teammates, participating in challenges, and proudly wearing the Howdy swag.
Simply put, it's about bringing a super-fan spirit to work every day.
About the roleAs a Social Media and Content Analyst at Howdy, you'll assist the Lead Content Producer in showcasing our community digitally and driving engagement.
This role involves creating content that highlights Howdy's activities, from Instagram posts to UGC videos, long-form YouTube content on industry topics, and live streams.
You'll cover events through photos, videos, and engaging content for all channels while organizing social media calendars, tracking performance, and contributing creative ideas to the strategy.
Attending events and connecting with key stakeholders (designers, marketers, event coordinators, office admins, and Howdy community members) both online and offline, will be key to success in this role.
Key responsibilitiesAssist in managing and scheduling content for social media platforms (YouTube, LinkedIn, Instagram, TikTok), ensuring alignment with brand voice and objectives.Create captivating social media copy (organic and ads) with exceptional writing skills to engage diverse audiences.Monitor engagement metrics (views, engagement rate, likes, shares, comments, impressions) and generate performance reports.Identify trending topics, hashtags, and emerging platform features.Support in the creation of short-form videos and Reels, leveraging trending formats and AI tools.Analyze competitors' social media strategies and provide actionable insights.Participate in brainstorming sessions for campaigns, ensuring creative ideas align with overall goals.Maintain a calendar of posts and help streamline content approvals.Cover key events (lunches, after offices, parties) by taking photos and videos to create social media content.Write scripts for short videos.
Main skills and QualificationsBachelor's degree or ongoing studies in Marketing, Communications, or a related field (or equivalent experience).At least 2 years of experience in social media management or digital content creation.Native Spanish speaker with advanced English (C1/B2).Creative mindset with the ability to adapt tone and style for various audiences.Enthusiastic about staying up-to-date with digital trends and best practices.Strong team player with excellent communication and collaboration skills.Creative thinker with an interest in building a digital community.Excellent organizational skills and attention to detail.Familiarity with scheduling and analytics tools (e.g., Meta Insights, Buffer).Strong understanding of platform-specific nuances.Basic video editing skills and knowledge of AI tools for content creation.BenefitsHardware and accessories to set you up for success
Personal health insurance benefit (family coverage not included)
?Gym membership
Community activities and events (either remote or on-site)
Complimentary English lessons to help you grow both professionally and personally
Birthday and anniversary presents
Access to our offices or work remotely—your choice!
Paid vacation and national holidays (according to your location)
Flexible work schedule
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