The Senior Sales & Distribution Manager has an understanding of the market dynamics and audience profile for Sony Pictures India Networks. The role drives revenue growth and manages operations for the Americas by devising and executing sales, content, operations, and distribution strategy for a region as part of the network's international business.
PRIMARY RESPONSIBILITIES Understand and analyze trends in political and economic scenarios in the territory, industry landscape, competitor activity, network growth plans and strength areas, evolving monetization/distribution models, etc.Develop the medium and long-term distribution strategy for the region.Review plans from Sales and Broadcast teams and provide inputs based on market understanding.Present strategy to supervisor and update and finalize strategy for the region.Create an annual business plan for the region in alignment with the internal business plan and organizational strategy. Utilize the same to identify regional sales, content, distribution, and operations plans.Ensure content on each channel in the region complies with local statutory norms.Liaison and negotiate with Distribution Partners (IPTV, Cable, DTH operators, OTT platforms, etc.) across the territory to drive monetization of content and increase consumer reach.Review maturing distribution deals, and negotiate with distribution partners for deal renewals based on the network's content/property portfolio.Support the team on areas like placement of network's channels, pricing negotiation, deal closures, contracts, etc., with various Distribution Partners.Supervise and support the team in troubleshooting or in case of any other support required from the Operations team.Review and finalize the annual sales plan as per the network's sales and organizational strategy for the region and cascade it down to the Sales and Marketing teams based on inputs from each territory.Identify emerging monetization models and draft action plans to boost revenues.Track sales achievement vs. plan on a periodic basis, design and deploy action plans, and provide support/guidance to the team to exceed the sales plan target for the year.Co-ordinate with Regional Sales team/Channel Business Heads to ensure complete alignment between the teams to maximize revenue potential for the region.Support and guide the team by participating in meetings for key deals and devising newer ways to beat competition.Oversee plans for on-ground marketing and track implementation progress.Track network's content and evaluate new properties/content identified by the broadcasting team; Add the relevant ones to the network's portfolio to boost revenues.Oversee creation of local customized content and provide recommendations and troubleshoot as required.Liaison with channel teams & broadcast operations teams in India for any escalations.JOB QUALIFICATIONS: 8+ years of experience in handling television distribution business in the Americas.
TECHNICAL COMPETENCIES Understanding of market.Understanding of audience profile and consumption patterns.Understanding of the broadcast industry.Understanding of existing and evolving monetization models.Understanding of P&L and business management.BEHAVIORAL COMPETENCIES Strategic thinking.Business acumen.Decision-making skills.Building collaborative partnerships.Leading teams.Innovation and creative thinking.The anticipated base salary for this position is $115,000 – $140,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
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