Job Description - Senior Manager, Campaign & Content Management (MER0003D3B) Description Mercedes-Benz Group AG is one of the world's most successful automotive companies. Mercedes-Benz AG, the Group is a leading global supplier of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. With roughly 172,000 people worldwide, Mercedes-Benz AG operates in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa. Mercedes-Benz Vietnam Ltd. (MBV), a joint venture with the German-based Mercedes-Benz AG and SAMCO, was incorporated on the 14th of April in 1995. MBV has been tasked with the assembly and distribution of passenger cars. Since our foundation in 1995, we have been a key player in the local automotive industry, especially in the luxury segment. Qualifications Are you a highly skilled and strategic marketing professional with a passion for brand management? Do you thrive in dynamic environments and possess a deep understanding of the automotive market? If so, we have an exciting opportunity for you to join our team as a Senior Manager, Campaign & Content Management at Mercedes-Benz Vietnam.
What will you do?This position includes 3 main scopes:
Brand Strategy and Campaign Management
Create brand strategy and execute go-to-market campaigns to achieve brand, marketing, and business objectives.
Manage marketing campaigns from concept through to execution, ensuring they meet strategic goals.
Drive development and implementation of campaigns that support brand positioning and overall business objectives.Budget and Campaign Performance Management
Oversee the planning, budgeting, implementation, tracking, and measurement of marketing campaigns.
Ensure the allocation and management of resources align with campaign goals and optimize ROI.
Analyze performance data, report on campaign outcomes, and adjust strategies accordingly.Team Leadership and Project Management
Lead cross-functional teams to deliver results-oriented campaigns within deadlines and budgets.
Inspire and manage a diverse team while fostering a collaborative and innovative culture.
Monitor project timelines, ensuring seamless execution and adherence to high standards.Who are we looking for?You are a good match for this position if you have:
A university degree in business, marketing, advertising, or communications.At least 7 years of experience in marketing, with a minimum of 4 years in a similar management position. Strong knowledge of the automotive market, customer base, and products is essential.Excellent verbal and written communication skills in both English and Vietnamese.Strategic mindset with a focus on customer needs and result-driven behavior.Proficient in marketing principles, brand management, and digital marketing strategies.Strong communication and presentation skills, with the ability to inspire and lead teams.Data analytics and critical thinking skills, with the ability to analyze complex information and make data-driven decisions.Expertise in project management and budget management.Ability to work independently and as part of a team in a fast-paced, growth-oriented organization.Exceptional organizational skills, with an eye for detail and the ability to manage multiple projects simultaneously.Excellent leadership abilities to motivate teams and drive results.Have we caught your interest?Then apply now and take the next step in your career with Mercedes-Benz Vietnam! Shape your future with us today!
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