Primary Location:
Primary location will be Buenos Aires, Argentina, no relocation assistance approved for this role.
Focus, Scope, & Impact: Front-Line Marketing lead will:Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Commercial and Operations Leadership.Provide strategic and executional/franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities.Lead regional market development to ensure the right implementation of projects.Provide market input for the development of market-level Innovation projects.Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit.Execute local media buying in coordination with IMX Media.Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with bottlers.Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with Commercial).Will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Marketing Leads.Experience: Significant marketing and leadership experience (12+ years), including leading teams.Direct experience with marketing activation.Business and commercial acumen, including financial expertise.Desired Experience working with The Coca-Cola Company's external partners (bottlers and customers).Experience working with marketing in large Business Units.Experience working in cross-functional and cross-geographical teams is preferred.What We Can Do For You: Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
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