Our client is seeking a Versatile Remote Working Digital Marketer responsible for creating and optimizing marketing funnels to drive growth and improve customer experiences.
The role involves developing targeted strategies, managing advertising campaigns, and continuously refining user engagement tactics.
About the company: Our client specializes in providing CRM and marketing automation solutions, helping businesses streamline their sales, marketing, and customer relationship processes.
They assist clients in optimizing customer interactions, generating leads, and enhancing marketing strategies through tailored automation tools and support.
Key Responsibilities: Target Group Analysis: Identify and analyze potential customer segments to target.
Strategy Involvement: Engage in strategy meetings to understand bottlenecks and contribute growth ideas.
Campaign Management: Set up and manage ads on platforms like Google, Meta, and LinkedIn to drive traffic to landing pages.
Optimize budget allocation based on campaign performance.
Landing Pages: Build landing pages with great copy that targets relevant audiences and convert them to leads Customer Experience Optimization: Analyze user behavior and implement improvements in onboarding, email sequences, and in-app experiences to increase conversions and reduce churn.
Strategic Contribution: Participate in strategy meetings, brainstorm growth ideas, and develop scalable activities like customer referral programs, webinars, and community-building initiatives.
Performance Tracking: Monitor funnel effectiveness, adjust strategies based on ROI, and ensure all marketing assets are well-organized and easily accessible.
Social Media & Communication: Manage social media presence and send regular newsletters to engage and nurture the audience.
Skills & Qualifications: Love for good copywriting and content.
Experience with marketing automation systems and landing page creation.
Curiosity and passion for continuous learning and strategic thinking.
Possibility to work as a freelancer and abroad.
Excellent listening skills to extract insights from meetings Proactively taking initiative by identifying areas for improvement and driving action, rather than waiting for direction, This role is ideal for someone who is innovative, results-driven, and enjoys working in a fast-paced environment where they can make a significant impact on the companys growth.