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About FURTHERFURTHER is the leading AI-powered customer acquisition platform for senior care and healthcare organizations.
Our digital experience platform and sales automation solutions make it easier for consumers to buy and easier for sales teams to sell, increasing conversion rates and driving incremental revenue for our clients.
FURTHER works with over 4,500 care communities and delivered $1.5B of revenue to our customers in 2023.
The RoleFURTHER is seeking an experienced Product Marketing professional to join our team.
This is a unique opportunity to help build out a Product Marketing function from the ground up.
We'll rely on your deep understanding of the B2B buyers' journey to build content and programs that will reinforce FURTHER's leadership position and help us grow into new segments and verticals.
This newly created remote role will report to the VP of Marketing and work closely with Sales, Customer Success, and Product, making it a great opportunity to grow your skills and your career as part of a rising star in the healthcare industry.
What You'll OwnContent Management and Development: Transform our product story into a comprehensive content library across our website, sales materials, and educational resources.
Own and maintain all product content to ensure it remains current, compelling, and accurately reflects our value proposition and capabilities.Strategic Product Communications: Drive the strategy and execution of all product-related communications, from feature launches to certification programs.
Create and maintain a consistent narrative that resonates with both external audiences and internal teams.Customer Value Storytelling: Capture and amplify our customer success stories through compelling narratives and data-driven proof points.
Develop robust ROI tools and case studies that clearly demonstrate the tangible impact of our solutions.What You'll BringProduct Marketing Leadership: 3-5 years of hands-on product marketing experience in high-growth SaaS environments.Multi-Channel Customer Engagement: Proven track record of orchestrating integrated marketing campaigns across social media, email, and virtual events.Sales & Customer Success Enablement: Experience building and scaling enablement programs that improve sales productivity and empower customer success teams.Strategic Content Leadership: Track record of developing compelling content strategies across various formats.Creative Resource Management: Strong experience building and managing relationships with creative agencies, freelancers, and vendors.Product Marketing Vision: Deep understanding of modern product marketing principles.Compensation BandThe starting salary for this role is between $145,000 to $200,000 USD, depending on various factors such as location and experience.
Equal Opportunity EmployerWe hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers.
If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply.
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