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About HightouchHightouch's mission is to empower everyone to take action on their data. We've pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations.
Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness.
About The Role Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings.
As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals.
What You'll Do Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)Conduct user research to identify gaps in the market for our product to fillCreate, maintain, and improve website messaging, customer case studies, and sales enablement materialsHelp internal teams and product evangelists craft messaging and sequences that align with customer valueExternally evangelize Hightouch at field events, customer engagements, and webinarsWhat We're Looking For GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and executionTechnical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiencesMarket and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscapeCompetitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategiesStrategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plansStorytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiencesCommunication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messagingExperience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterpriseBonus If You Have +3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to marketKnowledge of the MarTech and Data Ecosystem: Familiarity with the landscape that general Hightouch is inStartup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hatsThe salary range for this position is $150,000-$185,000 USD per year, which is location independent in accordance with our remote-first policy.
Thank you!
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