Product Marketing Coordinator

General Motors is committed to leading the industry transformation toward a future with Zero Accidents, Zero Emissions and Zero Congestion. Today, we are in the midst of a transportation revolution and we have the ambition, talent and technology to pave the way to a safer, better and more sustainable world. As an open and inclusive company, we are also creating an environment where everyone feels welcome and valued. We are always looking for talents that encourage us to go further and want to put our purpose into action.
Come to General Motors South America and be part of the team.
Responsabilites: Develop both tactical and strategic plans to improve the product main KPIs throughout the lifecycle including new content, configurations, price, mix, volume, colors and special editions;
Define and lead the Go-to-Market plan for new launches to guarantee vehicle and consumer success;
Have a 360 view of product strategy (KPIs, Advertisement, Distribution, Price, Volume, Test drive, Training, Events, etc);
Represent Marketing in the Program Development forums along with cross-functional/technical areas providing voice of the costumer; market inputs; competition analysis and other relevant data to guarantee a winning product strategy;
Create insightful product briefings to brand content teams and partner agencies;
Collaborate in the development of long term and portfolio strategies along with Product Planning team;
Collaborate in the development of market researches and ad-hoc studies with Consumer Insights team ;
Ensure product strategies are aligned with Sales and Distributors (Vehicle Dealers)
Support all product communication with overall market including technical specification sheets, price lists, press releases, etc;
Support product experiences and events organization with Live Marketing and PR teams;
Develop and support product presentations and studies to C-Level executives;
Support and work collaboratively with other South America Product teams.

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