Job nature: Remote, Argentina Salary: 2.000 EUR A bit about us www https://www.ivfmedia.org/ IVF Media is an international media group supporting patients during their fertility journey providing information and tools through website portals. We provide information, guides, tools, tips and hints for patients seeking fertility treatment options abroad. We started in 2012 with just one website in English. Through all those years we have been developing our portfolio, ending with 10 websites in 4 languages. As we continue to evolve and expand our reach, we're looking for passionate, innovative minds to join our team. If you're inspired by the prospect of making a tangible difference in the lives of individuals and couples dreaming of starting a family, IVF Media offers a unique opportunity to contribute to a cause that resonates deeply. Together, we can continue to break barriers and build bridges, making fertility dreams a reality for people worldwide. Responsibilities Within the first 3 months: Acquiring knowledge about our industry and work environment Familiarizing yourself with tools and technologies such as WordPress, Google Analytics, Google Tag Manager in our business environment Understanding the processes of generating traffic on our websites and monitoring marketing activities Familiarize yourself with the functionalities of our social media channels, considering their reach and potential. Within 3-6 months: Acquiring skills in analyzing the effectiveness of traffic acquisition sources and proposing changes Implementing changes in conversion tracking processes and lead nurturing management Preparing strategies for subscriber base development and analyzing the effectiveness of marketing activities Co-creating marketing strategies Ongoing analysis and improvement of patient submission structures. Within 6-12+ months: Actively managing patient and subscriber submission acquisition processes Monitoring performance indicators and taking corrective actions Creating new solutions and technologies for patients and websites Exploring new opportunities and technologies to build a competitive advantage. Skills & Experience: What we expect from you: At least 3 years of experience working on traffic conversion in online B2C areas. Knowledge of infertility treatment (nice to have) or medical industry. Very good knowledge of marketing tools and data analysis, including Google Analytics, Google Tag Manager, Google Search Console, and the ability to effectively monitor website traffic and track conversions. Familiarity with WordPress and the ability to work with newsletter platforms such as GetResponse, MailerLite, etc. Ability to analyze the effectiveness of marketing activities and propose changes and optimizations to improve results. Excellent lead nurturing process management skills to convert traffic into subscribers and leads. Data analysis and reporting skills, including creating internal reports and analyzing Looker Studio reports. Knowledge of social media channels and the ability to use them to increase reach and communication effectiveness. Creativity and the ability to generate new ideas and solutions. Effective time and priority management skills. Excellent communication skills and the ability to work effectively in a team. Fluent in English both written and spoken. Proficiency in German - nice to have. Contact Recruitment process: HR Meeting with Aga Mysliwczyk (30-45 minutes) - I want to get to know you and tell you more about us and the role. Task (to be done as a homework). Meeting with Aleksander Wiecki - Co-Founder and potential supervisor. DISC D3 test (online, approx. 30 minutes). You will learn more about yourself and how it relates to the new role. Mutual decision. Contact person: Aga Mysliwczyk ****** IVF MEDIA
