RYZ Labs is looking for a Search Marketing Lead to join one of our client's teams. In this role you'll be the resident expert on Search Marketing strategy for their partners, working closely with the Co-Founder and a cross-functional team spanning engineering to creative to grow partner's paid search accounts and finding new approaches to scaling and automating our client's efforts. You'll be asked to work across a wide variety of industries and tools that Google offers. You'll often have to quickly learn about new industries, their customers, and how to adapt your best practices. You will also be pushed to continuously uplevel your thinking process, learn how to streamline your processes, and leverage cross-functional team members to enable you to achieve our partner's search goals. In this role, you will own the paid search strategy and execution for all our clients, including account structure, ads, which landing pages to use, testing roadmap, and channel performance. Your goal is constantly refining the best practices for our clients and how to automate your efforts. Basic Qualifications: - Demonstrated experience in Paid Search and one of two conditions: (a) You primarily have worked on the agency side but have demonstrated experience working with product, analytics, and engineering teams; or (b) You primarily have worked on the in-house (client) side but have demonstrated experience showing your ability to adapt your paid search strategies to different industries or services. - 4+ years of hands-on Paid Search experience, including your most recent role. - Comfortable analyzing large data sets and using tools (SQL, ChatGPT Advanced Data Analysis) to conduct your analysis. - Open to being coached and challenged by myself, clients, and cross-functional leads. - You are a perfectionist and set an extremely high standard for the work you produce. - Details-oriented and can spot issues in a large spreadsheet or looking at a large set of ads. - Extremely goal and deadline-oriented to ensure we can hit aggressive deadlines and client expectations. - Ability to communicate complex, disparate ideas in a structured and easy-to-consume way. Strong and structured writing ability is a must. Key Responsibilities: - Paid Search Performance: You'll often be given aggressive targets by the client that you'll be responsible for hitting on a monthly basis. - Account Structure: How to set up the accounts in a way that maximizes control and performance and allows for continual growth. - Ad Testing: How to best run ad testing, discover improvements to drive increased business results, and get statistical results. - Auditing: Analyzing potential clients' paid search accounts, iterating on your analysis framework, and defining what best in class looks like. - Budgeting & Bidding Strategies: Optimizing what strategies we use to allocate budgets and bids across our client's paid search accounts. - Keyword Discovery: Building an always-on process for identifying new search terms to target that is profitable for the business. - Landing Pages: Advising clients and the VP of Analytics/Engineering (who owns landing pages) on new opportunities for landing pages supported by data. Running A/B tests to measure results. - Search Term Contamination: Ensuring that we are properly pairing the right ads and landing page to each search query. Prevent overlap of search terms across the accounts. - Incrementality: Measuring the incremental uplift of your paid search efforts to understand if they are driving net new transactions for the client's business. - Audience Management: Ensuring we are serving ads to the appropriate audiences based on our client's products and services they offer and based on performance. - Google Shopping: Deploying effective Shopping campaigns, structures, and priority levels relative to a client's search campaigns. - Performance Analysis: Building a narrative using client and paid search data to explain changes in program performance. - Experimentation: Design advanced experiments, including locations, dynamic search ads, smart, and performance max campaigns. - Events Strategy: Identify the appropriate events and metadata to be sent to Paid Search platforms to use for optimization and analysis purposes. - Roadmapping: Prioritize and size new initiatives, both large and small in terms of priority for each client, and support your logic with available data to convince clients. About RYZ Labs: RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry-defining companies in a post-pandemic world. Our teams are remote and distributed throughout the US and Latam. They use the latest cutting edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years. At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists. Our values and what to expect: - Customer First Mentality - every decision we make should be made through the lens of the customer.- Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated. - Ownership - step up if you see an opportunity to help, even if not your core responsibility. - Humility and Respect - be willing to learn, be vulnerable, and treat everyone who interacts with RYZ with respect. - Frugality - being frugal and cost-conscious helps us do more with less - Deliver Impact - get things done in the most efficient way. - Raise our Standards - always be looking to improve our processes, our team, and our expectations. The status quo is not good enough and never should be.
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