Job Description - Marketing Strategy & Analytics Summer (STAR) Intern (MER0003IEE) Group: Mercedes-Benz Group AG
About Us Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States.
We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold our corporate values.
Department Overview Our mission is to provide the MBUSA organization with brand and marketing strategies, marketing analytics, and key campaign performance indicators to measure the impact of our marketing efforts across North America.
Job Overview The Marketing Strategy & Analytics intern will learn about:
Market research and its application to marketing strategiesIdentifying key performance indicators in marketingAssessing marketing campaign effectivenessWhile also learning how we do it:
Working with agency partners to define and refine goalsCollaborating cross-functionally to identify opportunitiesEnsuring alignment across stakeholder groupsResponsibilities: Gather market research to inform marketing strategies and strategic brief development.Collaborate with agency partners and internal business units to develop strategic briefs and monthly analytics reporting.Attend weekly strategy and analytics meetings and contribute agenda topics.Work with agency Strategy team to develop campaign Ace Metrix reports.Align with Product Management Market Intelligence team to extract insights for strategic planning.Support research and presentation development for strategy initiatives.Collaborate with agency Analytics team to collect marketing campaign metric data.Support marketing campaign analytics and insights delivery.Participate in the campaign planning process.Qualifications / Education: To qualify for this internship, you must be a rising junior or senior enrolled in a Bachelor's program with a preferred concentration in Marketing, Data Analytics, Communications, or Business Management.
Qualifications: Ability to analyze and interpret dataPursuing a degree in marketing, data analytics, communications, or similarA self-starter with a solution-oriented approachAdditional Information: This 8-10 week summer internship requires reporting to the office three times a week at our Sandy Springs, GA headquarters.
EEO Statement: Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team.
We provide equal employment opportunity (EEO) to all qualified applicants and employees.
OrganizationMercedes-Benz USA, LLC
Primary LocationUnited States of America - Georgia - Atlanta
Work LocationsOne Mercedes-Benz Drive, Atlanta, GA 30328
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