Job Description - Marketing Strategy & Analytics Summer (STAR) Intern (MER0003IEE) Group: Mercedes-Benz Group AG
About Us Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States.
In our people, you will find tremendous commitment to our corporate values.
Our products and employees reflect this dedication.
We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.
Department Overview Our mission is to provide the MBUSA organization with brand and marketing strategies, marketing analytics, key campaign performance indicators, and tracking to measure the impact and performance of brand and marketing efforts across North America.
Job Overview As a Marketing Strategy & Analytics intern, you will learn about:
Developing an understanding of market research and its application to marketing strategies.Identifying key performance indicators in marketing and how they apply to our work.Assessing marketing campaign effectiveness.While also learning how we do it:
Working with multiple agency partners to define and refine goals.Proactively collaborating cross-functionally and building internal relationships to identify opportunities.Ensuring alignment across stakeholder groups internally and externally.Responsibilities: Gathering market research and intelligence to help inform marketing strategies and strategic brief development.Collaborating with agency partners and internal business units to develop strategic briefs and monthly analytics reporting.Attending weekly strategy and analytics meetings and working with agency partners to add agenda topics.Cross-collaborating with the agency Strategy team to develop campaign Ace Metrix reports and timelines.Aligning with the Product Management Market Intelligence team to review and extract insights for strategic planning.Supporting research and presentation build for our diverse strategy initiatives.Collaborating with the agency Analytics team to collect marketing campaign metric data.Supporting marketing campaign analytics and insights delivery.Participating in the campaign planning process.Qualifications / Education: To qualify for this internship opportunity, you must be a rising junior or senior enrolled in a Bachelor's program.
Preferred concentration of study: Marketing, Data Analytics, Communications, Business Management.
Qualifications: Ability to analyze and interpret data.Pursuing a degree in marketing, data analytics, communications, or a similar field.A self-starter who applies a solution-oriented approach.Additional Information: During this 8-10 week summer internship, you will be required to report to the office 3 times a week at our Sandy Springs, GA headquarters.
EEO Statement: Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team.
We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.
OrganizationMercedes-Benz USA, LLC
Primary LocationUnited States of America-Georgia-Atlanta
Work LocationsOne Mercedes-Benz Drive, Atlanta, GA 30328
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