Marketing Manager

Job Description - Marketing Manager (MER0003I8B)
Description
Lead finance/ leasing product development and process improvement to enhance value propositions to brand partner and dealers.Collaborate closely with brand partner to acquire effective joint programs for penetration and acquisition target achievements.Develop creative and innovative sales measures and incentives to customers and/or dealers for driving higher penetration at the most optimal profit (RoRAC) balance.Develop, execute and manage the digital strategy for potential and existing customer segments and dealers.Develop pricing strategies with Finance Controlling by factoring business assumptions (including penetration, product mix, and non-IDC spending).Keep good teamwork management and people development, drive change processes.Qualifications
Auto industry and dealer business familiarity.Digitalization trend awareness and interests.Finance product knowledge & development experiences.Customer Relationship Management (CRM) knowledge.Good interpersonal / communication skills.Proficient and fluent English.Ability to work under pressure and positive thinking.Organization
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