The Role
• Oversee global marketing planning for Global Affinity
• Provide informed advice and guidance to key stakeholders on the most appropriate marketing programmes, including digital marketing, event marketing, thought-leadership, and investment in 3rd party initiatives.
• Evaluate the effectiveness of marketing activities by analyzing outcomes using relevant marketing data and analytics; make recommendations.
• Awareness of the competitive environment of the affinity insurance industry and understanding how marketing strategy and plans are positioned to differentiate our product and service offerings.
• Develop good working relationships and foster collaboration with colleagues across the marketing and communications function, including CoE's (Communications, PR, Digital, Events, and Research/Analytics) to coordinate effectively and support the delivery of marketing programmes and activities.
• Effective management of direct reports to ensure high performance and develop skills.
• Effective management of vendors, suppliers, and other external parties.
• Stand in for the HoM when needed.
• Strategic marketing development with a hands-on approach.
• Lead and project manage campaigns end-to-end.
• Implement strategies set by key stakeholders.
• Create assets that are informed and on-topic.
• Create internal presentations and implement notes from key stakeholders, adhering to best practices.
• Attention to detail (content and formatting).
• Deadline management.
The Requirements • 6+ years of strong marketing experience within insurance/professional services.
• Proven experience in digital marketing and marketing communications across a broad spectrum of offline and online media.
• Experience working across multiple lines of business, geographies, and/or globally.
• Ability to forge good working relationships and credibility with senior business leaders.
• Self-motivated and organized with the ability to manage and prioritize multiple projects simultaneously.
• Good project management, organizational, and communication skills (verbal and written).
• A completer-finisher mindset with the ability to drive and deliver projects in a timely manner regardless of obstacles.
• Flexibility and adaptability across a range of tasks.
• A good eye for detail and the ability to think logically through projects and issues.
• Ability to engage, communicate, and lead calls/meetings effectively with senior business leaders.
• Change and adaptability with the ability to work through ambiguity.
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