Position Summary: Develop, manage, and execute the strategic direction of the brand. Ensure structured alignment to the brand's global marketing standards, objectives, strategies and philosophies. Responsible to create, plan, manage, and execute all marketing events and programs articulated in the local annual marketing plan within clearly specified budgets. Integrate key brand platforms into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage platforms.
Essential Job Functions: Consumer and Trade Promotions - work with distributors and headquarters to develop cost effective promotional platforms to drive trade wide executional scale, product trial, brand awareness, and sales volumes
Event/Sponsorship execution - negotiate, execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI) analysis.
Public Relations (PR)/Digital Leverage Programs – drive PR and digital leverage platforms to ensure all event or athlete spend are maximized through touching our core target consumers to recruit new drinkers and maintain brand adorers
Social media - grow social media fans in Facebook, Instagram, and Twitter through different activities or promotions in consultation with our global digital experts.
Branding - ensure all branding, logo use is acceptable at events and activations and is approved by marketing leadership according to branding guidelines.
Event Sampling - manage sampling program including direct management of MAT team leaders in relevant territories. Carry out large scale, event-based product sampling operations.
Budget Control - accountable for marketing budget based on annual plan set in conjunction with leadership.
Activate Monster Energy Events & Properties-Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities.
Relationship development - entrench yourself & MEC Brands in the local sport & culture scenes relevant to key targeted consumers & brands/SKUs. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes. Develop close and collaborative internal relationships with key Stakeholders locally and at HQ. Ensure relationships remain professional to ensure rational decision making based on clear ROI.
Essential Job Requirements: Prefer a bachelor's degree in the field of -- in Business, Marketing or related field of study. Master's degree is desired.
More than 10 years of experience in a marketing management role.
More than 10 years of experience in Fast-Moving Consumer Goods (FMCG) industry, agency or brand.
Advanced Microsoft Office skills.
Fluent English.
