Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.
We celebrate with our fans, riders, and employees!
We are a brand that represents being the best at what we do. Join Us!
Monster Energy is an affirmative action and equal opportunity employer.
Position Summary:
Develop, manage, and execute the strategic direction of the brand. Ensure structured alignment to the brand's global marketing standards, objectives, strategies, and philosophies. Responsible for creating, planning, managing,
and executing all marketing events and programs articulated in the local annual marketing plan within clearly specified budgets. Integrate key brand platforms into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage platforms.
Essential Job Functions:
1. Consumer and Trade Promotions: Work with distributors and headquarters to develop cost-effective promotional platforms to drive trade-wide executional scale, product trial, brand awareness, and sales volumes.
2. Event/Sponsorship Execution: Negotiate and execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI) analysis.
3. Public Relations (PR)/Digital Leverage Programs: Drive PR and digital leverage platforms to ensure all event or athlete spend is maximized through engaging our core target consumers to recruit new drinkers and maintain brand loyalty.
4. Social Media: Grow social media followers on Facebook, Instagram,
and Twitter through various activities or promotions in consultation with our global digital experts.
5. Branding: Ensure all branding and logo use is acceptable at events and activations, and is approved by marketing leadership according to branding guidelines.
6. Event Sampling: Manage the sampling program including direct management of MAT team leaders in relevant territories. Carry out large-scale, event-based product sampling operations.
7. Budget Control: Accountable for the marketing budget based on the annual plan set in conjunction with leadership.
8. Activate Monster Energy Events & Properties: Activate and leverage global, national, and regional events and properties that fit within the established local market business plan. Leverage local media merchandising opportunities.
9. Relationship Development:
Entrench yourself and MEC Brands in the local sport and culture scenes relevant to key targeted consumers and brands/SKUs. Develop and maintain relationships with opinion leaders in your market for key image-building scenes in sport and culture. Collaborate with local opinion leaders to develop new ideas that bring the brand to life through local image-building scenes. Ensure relationships remain professional to facilitate rational decision-making based on clear ROI.
Essential Job Requirements:
1. Prefer a bachelor's degree in Business, Marketing, or a related field of study. A master's degree is desired.
2. More than 10 years of experience in a marketing management role.
3. More than 10 years of experience in the Fast-Moving Consumer Goods (FMCG) industry, agency, or brand.
4. Advanced Microsoft Office skills.
5. Fluent in English.
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