Marketing Automation Technical Specialist

Marketing Automation Technical SpecialistXometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
About Xometry:
Xometry is the largest marketplace for custom manufacturing, connecting customers with optimal manufacturing solutions through proprietary AI algorithms. Xometry provides on-demand manufacturing services and industrial supply materials to a diverse customer base, ranging from startups to Fortune 100 companies. Our nationwide network of over 3,000 partner manufacturing facilities enables us to maintain consistently fast lead times while offering a broad array of capabilities, including CNC machining, 3D printing, sheet metal fabrication,
injection molding, and urethane casting. Xometry's customers include BMW, Dell Technologies, General Electric, and NASA.
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Xomery is seeking a highly-motivated, detailed, and experienced Marketing Operations Specialist with a desire to join our company. This person will be responsible for building emails, automations, and other marketing motions that drive highly-qualified targeted marketing campaigns
The successful candidate will take an analytical approach by consistently finding solutions to maximize engagement, retention, and customer loyalty. This position will report directly to the Senior Manager of Marketing Operations.
Responsibilities include: Design, develop, and implement marketing automation solutions using HubSpot.Manage and optimize Xometry's marketing automation platform, ensuring ongoing system health, performance, and security.Configure lead scoring, nurturing campaigns, and marketing workflows to automate marketing activities and optimize lead conversion.Develop and maintain integrations between Xometry's marketing automation platform and other marketing and CRM systems (e.g., website analytics, Salesforce, Segment, Workato, Iterable, Zapier, Survey tools).Collaborate with marketing campaign managers and designers to translate campaign goals into technical specifications for automation workflows.Analyze marketing automation data to identify trends and optimize campaign performance (e.g., lead generation, conversion rates).Stay up-to-date on the latest marketing automation trends and technologies.Provide technical support and guidance to internal marketing teams.Document processes, workflows, and best practices to ensure knowledge transfer and ongoing platform maintenance.Qualifications2-4 years of experience in marketing automation or a related field.Public company experience, particularly in the manufacturing or technology sector preferred.Knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and marketing automation best practices.Comfort with processing and analyzing raw data and creating digestible reports using tools such as Segment. Snowflake and Looker (or similar platforms)Strong analytical skills to analyze data and optimize campaigns. (Working SQL knowledge a plus)Experience with API integrations and data management practices.Excellent problem-solving, analytical, and troubleshooting skills.Effective communication, collaboration, and interpersonal skills.Ability to work independently and manage multiple projects simultaneously while meeting deadlines.Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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