We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
*Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Local Search Ads Specialist is responsible for optimizing and maintaining our clients' local search ad campaigns. This includes setting and adjusting budgets to ensure optimal spend efficiency, adjusting bids to improve ad rank and reporting on lead volume to track overall campaign performance. Your role will also include disputing unqualified leads reported by clients and assisting with the verification and document submission process for new locations launching Local Search Ads.Responsibilities: Set and adjust budgets for Local Search Ad campaigns to ensure optimal spend efficiencyReport on lead volumes to track and analyze campaign performanceDispute questionable leads reported by clients to ensure accuracy and qualityAdjust bids to improve ad rankAssist with the verification and document submission process for new locations launching local search adsMonitor ad serving and proactively flag campaigns seeing a slowdown in impressionsRole Requirements: 1-2 years of digital marketing experienceMinimum 1 year of hands-on experience with Search Engine MarketingSpecifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy developmentCampaign management experience in one or more of the following additional campaign types:Local Search AdsPerformance MaxStandard ShoppingYouTube AdsDisplay AdvertisingBing AdsProficiency in Google/Microsoft Office Suite(s)Proficiency in Google AnalyticsKey Performance Indicators (KPIs) 100% on time completion of deadlines for assigned tasks and routine maintenance activities.Submitting all lead disputes within Google's required 30-day timeframe.Error free implementation of budget adjustments and bid modifications.Successful verification and documentation submission for all new locations without delays.Most Important Things (MITs) Excellence in channel production and account performanceCompletion of all tasks with punctualityInternal communicationSuccessful verification and documentation submission for new locations without delaysBase salary + commission opportunitiesMedical Bonus15 paid vacation days (PTO) per yearFully flex work environment: full-remote, in-office, or hybridEmployee Assistance Program (EAP)17 observed Colombian national holidays + 2 mental health recharge days per yearPaid Social SecurityUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiativesPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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