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Company Description The objective of the role is to develop and drive growth in the modern trade channel.
Bring full support to the National Key Account Manager with the development, implementation & tracking of Red Bull's sales strategy for the KA business, with a special focus on Cash & Carry / Regional KAs.
Delivering sales, volume & profitability targets for these mid-size accounts and the Impulse channel are crucial responsibilities.
Job Description STRATEGY Support KA Manager on the implementation of Red Bull's commercial strategy at all key customers. Execute short & mid-term customer strategies in line with the overall national sales policy, focusing on Cash & Carry and Regional KAs accounts with high potential. Implement national price strategies. BEES TOOL Continuously plan sales forecast & prepare trade spend budget to hit targets. Develop annual business & effective promotion plans. Prepare yearly negotiations (incl.
different scenarios) focusing on Red Bull's Long Term Sales drivers and customer spend strategy. EXECUTION Conduct & lead negotiation processes at key mid-size customers. Agree with customers on Red Bull's Perfect Store concept. Qualifications Marketing, business administration, industrial engineering, or similar graduation is required. A proven track record of 1-2 years of professional experience in Key Account execution and negotiation &/or Field Force Management, ideally with FMCG/beverage background. Experience supporting Category Management preferred. Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory). Excellent network of existing contacts & trade relationships.
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