The objective of the role is to develop and drive growth the modern trade channel.
Bring full support to the National Key Account Manager with the development, implementation & tracking of Red Bull's sales strategy for the KA business and with a special focus on Cash & Carry / Regionals KAs.
Thereby delivering sales, volume & profitability targets for these middle size accounts and Impulse channel are crucial responsibilities.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Support KA Manager on the implementation of Red Bull's commercial strategy at all key customersExecute short & mid-term customer strategies in line with the overall national sales policy and with a special focus on Cash & Carry and Regionals KAs accounts with a high potential.Implement national price strategies.Analyze available data sources (e.g.
Scentia & ABI) & derive customer's growth opportunitiesContinuously plan sales forecast & prepare trade spend budget to hit targetsDevelop annual business & effective promotion plans.Prepare yearly negotiations (incl.
different scenarios) with focus on Red Bull's Long Term Sales drivers and Red Bull's customer spend strategyConduct & lead negotiation process at key mid size customers.Agree with customer on Red Bull's Perfect Store conceptMarketing, business administration, industrial engineering and other similar graduation is required.A proven track record of 1-2 years professional experience in Key Account execution and negotiation &/or Field Force Management, ideally with FMCG/beverage backgroundExperience supporting Category Management preferredCross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)Excellent network of existing contacts & trade relationshipsA fluent in English is requiredTravel 10-20%Key Account Specialist, Off PremiseRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: