Growth Manager - Africa

Detalles de la oferta

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:

Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
Unlock new user growth through product offerings design;
Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
Measure, understand, and report critical metrics within the organization;
Envision Africa's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.
Requirements:

A minimum of 3 years of experience in lifecycle management;
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
Experience in user segmentation, customer lifecycle management, and A/B testing;
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis;
Creative thinking for developing innovative marketing strategies and engaging campaigns;
Crypto enthusiast is a plus.
Why Binance
• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to ourCandidate Privacy Notice.


Salario Nominal: A convenir

Fuente: Lever_Co

Requisitos

Desarrollador Java Semi Senior

¿Qué debes hacer? La posición es para trabajar en una entidad bancaria utilizando metodología full agile, que se encuentra organizado en tribus y squads. - ...


C&S Informática S.A. - Capital Federal

Publicado a month ago

Analista De Centro De Vapor Y Energía

**Location**: Junin, Buenos Aires, AR Con 11.000 empleados en 35 países, COFCO International es la plataforma de negocios de agro de COFCO Corporation, la e...


Cofco International North America - Capital Federal

Publicado a month ago

Asistente De Calidad Y Desarrollo

Asistir a la Responsable de Calidad en tareas vinculadas al Sistema de Gestión de la Inocuidad Alimengtaria (SGIA) según la norma ISO 22000: Gestión Document...


Kromberg Final Chemicals Srl - Capital Federal

Publicado a month ago

Desarrollador Java (Senior)

Descripción del empleo: **Sobre C&S**: Somos una empresa líder de tecnología con más de 38 años de presencia en el mercado IT. Brindamos soluciones a organiz...


Web: - Capital Federal

Publicado a month ago

Built at: 2024-11-22T20:37:21.986Z