Job Title: Senior Google PPC Paid Search Specialist
Type: Full-Time, Remote
Working Hours: Mondays - Fridays 8:00 am - 5:00 pm CST
Compensation: $1,500 - $2,000 (based on assessment)
Location: Latin America
About the Client:
We are a data-driven and technology-forward growth marketing agency. We are located in California with accounts nationwide. Our agency focuses on D2C and B2B growth marketing, demand generation, lead generation, GTM strategies, and paid traffic.
Job Summary:
We are looking to hire an experienced Senior Google PPC Specialist to join our Paid Search team.
The ultimate objective is to grow and scale the client's paid media accounts by driving equal or lower costs per customer acquisition while increasing paid media spend through Google. We need you to demonstrate proficiency in Advertising and Marketing principles to identify the most cost-effective solutions. Our clients will look to you for guidance, ideation, and to bring their goals to reality.
Responsibilities:
- Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Google Campaigns.
- Dive deep into client brands to best understand needs, value propositions, products, and aesthetic
- Conduct in-depth market research and analysis to identify strategic advertising opportunities, target audience behavior, analyze products, markets, services, and current competitor strategies, providing crucial insights to inform media buying decisions and optimize campaign performance
- Utilize Google Ads Manager, Analytics, and Supermetrics to develop insights and action items intended to increase client revenue MoM
- Compile regular reports such as deck reports, audits, quarterly reviews,
and dashboards to quantify results and communicate insights
- Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
- Create and test copy for Google campaigns to generate engagement from the targeted audience
- Keep up-to-date with target audience preferences to proactively suggest new campaigns
- Surface new digital technology developments, trends, techniques, and tools to leadership
- Communicate updates, progress, and challenges with internal stakeholders
Requirements:
Must-haves:
- Must have 2+ years in a US agency experience or lead aggerated company, affiliate, or similar company working with multiple clients with heavy lead generation requirements.
- Must have extensive experience with offline conversions including HubSpot, Salesforce, and optimizing for events lower in the funnel.
- Must be obsessive on KPIs such as CAC,
ROAS, and MER and work campaigns with that in mind.
- Must have critical thinking and analytical skills and be able to identify and communicate with the team on areas to improve KPIs for our clients.
- High proficiency in English.
- Experience in Mortgage, Insurance, Solar, B2B Lead Generation, and other lead generation heavy campaigns is a must.
- Experience with driving inbound calls and call tracking (Call Rail, Ringba, Invoca) a must.
- Experience managing affiliate campaigns is a major plus.
- Attention to detail on copy is a must.
- Extensive experience structuring UTM strings and tracking campaigns.
- Creative problem-solving capabilities: think outside the box, inside the box, and all around the box
- Ability to prioritize the priorities at the moment, know what you need to do and when you need to do it
- Collaborate effectively in a team environment
- Integrity, optimism, and respect regardless of the situation - are non-negotiable
- Availability and willingness to operate within Central Standard Time timezone.
Nice-to-haves:
- Additional platform experiences such as Facebook, Pinterest, and Snapchat
* THIS IS A FULL-TIME JOB, IF YOU ARE WORKING FOR MULTIPLE AGENCIES OR SIDE GIGS THIS IS NOT THE RIGHT PLACE FOR YOU.
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