Rocket Lab has developed industry-leading mobile growth content on our blogs, podcast and social media over the 4 past years both in Spanish, Portuguese and English. We're now looking for an experienced Content Lead passionate about all things digital and mobile to take these efforts to the next level. Within our marketing team, you will lead the content division. You will own and develop our content pieces and help position us as thought leaders internally and externally in the mobile growth space. If you want to work in a dynamic and people-centric company and drive forward an exciting content strategy in a great team of smart people, this position is for you.
About the role Plan the communication strategy for the different media, to continue positioning the company. Write and publish content for all internal and external marketing and business initiatives. Work closely with regional heads of marketing to align a content strategy that responds to each market challenges and needs. Responsible for communicating key industry trends/news to the internal team & preparing easy to digest content to show the impact of the most relevant news/changes. Stay on top of trends - Identify key focus areas, hot topics and insights and include them into key content initiatives and strategy. Creatively approach the industry and suggest content ideas on how to stay on top of it. Collaborate with multiple teams to gain alignment on content collection, strategy and execution planning. Experience in producing ideas and copy across a number of formats such as blog, social media, emails, use cases ...etc. Account-Based Marketing (ABM): Develop and implement content strategies specifically targeted at key accounts to accelerate the sales process. Create personalized content tailored to the needs and pain points of target accounts to drive engagement and conversions. Customer Retention: Create content aimed at customer retention and loyalty. Develop materials that enhance the customer experience, provide value, and address the ongoing needs of current clients to foster long-term relationships. Date driven - Analyze search intent and website performance to identify content requirements, performance and opportunities. Monitor and report on content performance. Consistently share data and insights with management and how it influences strategic decisions What we are looking for: An exceptional storyteller, editor and content producer, with 4+ years of experience in content marketing or digital content production Stellar writing/editorial background with a portfolio of examples - you'll be responsible for the quality of the content Experience with developing content in the digital / mobile industry and leading content for major initiatives - experience with developing course/tutorial content a plus Ability to write, edit, proofread and optimize copy across a number of marketing channels. Great communicator and native English language skills. Either Spanish or Portuguese are required as well. Great collaborator - ability to work cross-team and with multiple partners, synthesizing feedback to achieve complex content productions Ability to translate technical complexity into clear, concise business and mobile language SEO basic experience/knowledge is a plus High level of English proficiency, as the majority of the content will be in this language as the base or main language. A culture fit: someone who's driven, positive, friendly, professional and passionate We offer: Flexible hours Work Balance Philosophy Great work environment Health insurance Flexible benefits to enjoy every month Excellent development opportunities Wellness & coaching program We look forward to seeing you soon and become a key player in shaping the future of mobile advertising!
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