Field Marketing Specialist

The Field Marketing Specialist (FMS) supports the Brand Marketing Manager in building the local face of Red Bull among younger audiences, with special focus on 18-25 y.o.
The FMS is responsible for aiding in the planning and execution of Red Bull's field marketing initiatives, creating the most locally relevant face of our global brand.
Major responsibilities: Directly managing a group of Student Marketeers.Supporting the team in executing the University Marketing Strategy of Red Bull.Leading key responsibilities such as direct sampling and seeding, 3rd party and own production project support, and sales support.The FMS is responsible for building the Field Marketing Team strategy with the Brand Marketing Manager and ensuring its proper implementation.
He/she will help create and implement marketing initiatives in the four key pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications.
This includes leveraging On Premise, Off Premise, and New Business opportunities to address local needs and specificities, ultimately impacting local consumers and leading to successful business development.
The FMS is out 'in the field' to make things happen; this is not a full 'office' job.

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