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Description and Requirements Email & Automation Marketing Specialist is responsible for executing and managing email marketing campaigns and operational projects that support our Email Marketing team in achieving defined business objectives for Latin America countries. It's KPIs include meeting lead generation, engagement, and revenue goals.
This position requires the ability to manage multiple, detailed tasks with urgency and accuracy. The person should have the ability to prioritize work, adjust to what is important in the moment and work well with cross-functional teams to deliver industry-leading marketing campaigns.
In this role, you will be reporting into the Latam Digital Marketing Manager and you will be responsible for supporting the execution of the Email & Automation Marketing program for Argentina, Chile, Colombia, Mexico and Peru.
Job responsibilities include: Working closely with the Digital marketing manager to define the email promotion calendar and execute campaigns across the geo.
Interlocking between internal stakeholders and the design/development team, as well as external vendors
Developing and improving personalization
Developing and improving automation
Developing and configuring both standard and non-standard A/B Testing for campaign optimization
Developing effective segmentations based on insights such as open rate and click thru rate in addition to stakeholder guidance
Working closely with the worldwide eComm and Email Marketing teams to be aligned on Global email strategy requirements while customizing approach as per Latam needs
Staying current with market trends and best practices
(Bachelor, Master): Marketing / communication related bachelor degree
Area of Expertise: Digital Marketing / Email marketing
Preferred Qualifications Knowledge in Adobe Analytics (desired) or other analytic platforms
If you require an accommodation to complete this application, please ******
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