At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:We are looking for a highly motivated Brand Strategist with experience in e-commerce and beauty brands to join our team. The ideal candidate will be responsible for analyzing targets, consumer habits, and analytics to find points of connection between the brand and its consumers. They must understand how the brand can have a high impact in an effective and beneficial way by identifying platforms or virtual communities where the brand's target audience is present.
The candidate will ensure that all brand narratives and messages support the overall content strategy, create content strategies that highlight products and services in e-commerce, and review competitor content and market trends to identify new content ideas. As a strategist for a beauty brand launching in the e-commerce market, their responsibilities will include developing and implementing marketing strategies that drive sales and increase brand awareness according to the category and e-tailer positioning.
What you'll do:Develop and implement marketing strategies for e-commerce that drive sales and enhance brand visibility.Conduct market research and analyze consumer behavior to identify trends and opportunities.Collaborate with the data team to align strategic recommendations with gathered insights.Ensure consistency of brand narratives and content strategy across all digital platforms.Identify key platforms and virtual communities where the brand's target audience is located.Monitor competitor content and market trends to generate new content ideas.Requirements:Experience in website management.Strong understanding of UTM parameters.Experience creating and managing QR codes for various campaigns and purposes.Excellent communication and interpersonal skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Creative thinking and problem-solving skills.Who you are:Detail Oriented| Sharp attention to detail and a drive for perfection.Builder| Navigates strong collaboration between people, processes, and systems.A Strong Communicator | Excellent communication and analytical skills.Leader| Influences and fosters an environment of shared accountability. Drives projects from ambiguity to clarity.What you'll need:Previous experience in e-commerce and beauty brands.Strong analytical skills to interpret data and information.Excellent communication skills to effectively convey ideas and recommendations.Creative thinking to develop innovative solutions.Project management skills to handle deadlines and deliverables.Knowledge of e-commerce platforms and digital marketing tactics.Understanding of the beauty industry and consumer behavior.At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
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