Overview: Now is the time to join us!
We're Personify Health. We're the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we're shaping a healthier, more engaged future.
Responsibilities: Who are you?
The Digital Marketing Specialist plays a crucial role in driving our digital marketing efforts to the next level. This position is ideal for a strategic thinker and proactive professional who excels in a dynamic environment, loves to build from the ground up, and can work independently. This role is responsible for creating, implementing, and optimizing comprehensive digital marketing campaigns that drive brand awareness, engagement, and revenue growth.
In this role you will wear many hats, but your knowledge will be essential in the following: Planning, execution and optimization of digital marketing campaigns on platforms such as LinkedIn, Meta, Google & 6Sense. Lead the creation, optimization, and management of high-impact campaigns to drive traffic, conversions, and revenue. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, optimize spend, and performance based on the insights. Conduct thorough market research and competitor analysis to develop strategies and identify opportunities for growth. Plan, execute, and measure conversion tests. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Optimize user funnels. Stay current with the latest trends, technologies, and best practices in digital marketing and incorporate them into strategies. Key Performance Metrics include the following: Team/Individual Performance against Key Performance Indicators and Metrics. Execution against strategic initiatives. Overall company performance. Achievement of campaign targets. You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Qualifications: What you bring to the Personify Health Team: In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including: Innovative and Creative: Track record of innovative thinking and creativity to generate new ideas and approaches to solve marketing challenges. Strategic Thinker with Execution Skills: Able to develop comprehensive marketing strategies and execute them effectively, pivoting between high-level planning and hands-on implementation. Data-Driven Decision Making: Strong analytical skills with the ability to interpret complex data and derive actionable insights; experience using advanced analytical tools to measure and optimize campaign performance. You also take pride in offering the following Core Skills, Competencies, and Characteristics: Associate or Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Proven working experience in digital marketing. Experience in setting up and optimizing Google AdWords campaigns, LinkedIn campaigns, Meta and ABM programs. Strong analytical skills and data-driven thinking. Thrive in a fast-paced, high-growth environment. Adaptable to changing priorities and strategies quickly when needed. History of driving projects to completion with minimal supervision and direction. No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
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