At Cognizant, we have an ideal opportunity for you to be part of one of the largest companies in the digital industry worldwide. A company where we look for people who contribute new ideas, experiencing a dynamic and growing environment. At Cognizant, we promote an inclusive culture where we value different perspectives. We are currently looking for an Digital Marketing Manager to work with one our most important clients.
What do we value? People with initiative and responsibility, who have good diction and excellent treatment with the client. We will assess those who have a technical profile or related experience in the role.
What you'll do As a Digital Partner Marketing Manager, you will design and execute email campaigns with insights to drive partner growth and leverage the full breadth of Google Cloud solutions and learning services to drive impact at scale across your portfolio.
Key responsibilities: Partner closely with Campaign and Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated engagement strategies and deliver go-to-market programs that drive partner segment growth. Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages. Content strategy, planning, creation, and execution: Writing and end-to-end managing of email templates, newsletters, social posts, and other assets to support partner nurture, GTM activation campaigns, and other activities. Collaborate with stakeholders and foster a positive and productive environment to understand business objectives and develop a comprehensive, consistent content marketing strategy. Ensure content is well-researched, accurate, and optimized (SEO, keywords, style, etc.) for the project's business purpose and in accordance with corporate brand guidelines. Continuously evaluate content effectiveness and make data-driven improvements to the content strategy. Produce insights to drive digital engagement strategy that supports a partner growth strategy and regional partner contribution key objectives. Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization. Necessary skills and experience required: Degree in Marketing, Communications, or related fields. 5 to 7 years experience in similar roles. Advanced proficiency in English is a MUST. Marketing automation. Salesforce campaigns. Salesloft or other business development tools. Segmentation. Data analysis for audience profiling and targeting. Content creation and optimization. Why Cognizant? A career in one of the largest and fastest growing IT services providers worldwide. Ongoing support and funding with training and development plans. Opportunity to work for leading global companies. Our work environment is diverse, collaborative, and inclusive. We create conditions for everyone to thrive. A highly competitive salary and great benefits, such as OSDE for you and your primary family group, annual bonus and many other benefits that we are going to share during the selection process. Location: Buenos Aires, Argentina.
Shift: Full Time - 9 to 18 AR time. Hybrid.
Are you ready? Join our team!
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