COMPANY OVERVIEW Unicorn Hunters is the groundbreaking series that connects entrepreneurs seeking funding with millions of potential investors worldwide and offers viewers the opportunity to invest in billion-dollar ideas in the pre-IPO stage. Unicorn Hunters is pioneering enrichtaniment - a brand new genre of television that combines entertainment with investment opportunities that can boost individual wealth.
Unicoin is the assets-backed, public reporting company that addresses the extreme volatility of the crypto market. Unlike first-wave coins, Unicoin is transparent, SEC-compliant, and backed by a diversified asset portfolio that includes real estate, equity in high-growth companies and other assets.
THE WAY WE WORK We are a global multicultural company without geographical or cultural barriers.
Remote work has always been the norm. We are agile, efficient, and make decisions based on real-time data, allowing us to pivot quickly and consistently innovate.
We believe work is something that you do and not a place where you go. We are proud to be part of the global movement that is changing the way people work forever.
JOB PURPOSE As a Digital Marketing Specialist at Unicoin, you will be responsible for developing, implementing, and managing digital marketing campaigns across various channels. The ideal candidate will have a passion for digital marketing, a solid understanding of marketing principles, and a proven track record of driving results through digital initiatives.
PRIMARY RESPONSIBILITIES Digital Campaign Management:
Plan, execute, and optimize digital marketing campaigns across multiple channels, including but not limited to, email, social media, search engine marketing (SEM), display advertising, and content marketing. Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve campaign effectiveness and ROI.Content Development and Management:
Create compelling and engaging content for digital channels, including website, blog, social media, email, and more. Manage content calendars, ensuring timely delivery of content that aligns with marketing objectives and resonates with target audiences.Social Media Management:
Develop and execute social media strategies to increase brand awareness, engagement, and follower growth. Monitor social media channels, respond to inquiries, and engage with the audience in a timely and professional manner.Search Engine Optimization (SEO):
Optimize website content and structure for improved search engine visibility and rankings. Conduct keyword research, analyze website performance, and implement SEO best practices to drive organic traffic.Email Marketing:
Plan and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis. Optimize email deliverability, open rates, click-through rates, and conversion rates.Analytics and Reporting:
Utilize digital analytics tools to track and measure the performance of digital marketing efforts. Prepare regular reports and dashboards to communicate key insights, trends, and recommendations to stakeholders.JOB QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience in digital marketing, with a focus on campaign management, content creation, and social media management.Strong understanding of digital marketing principles, channels, and best practices.Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, email marketing software, etc.Excellent analytical skills and attention to detail.Strong written and verbal communication skills.Additional Skills (Preferred but not Required):Experience with marketing automation platforms (e.g., HubSpot, Marketo).Knowledge of HTML/CSS and web design principles.Familiarity with A/B testing methodologies and optimization techniques.Understanding of basic graphic design principles.Thorough and detail-oriented – execute high-quality work and keep the information up-to-date.Flexible and adaptable – can manage change and work comfortably with ambiguity.Team player – works well in a collaborative environment.Being fluent in English and Spanish is desirable.
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