Intro We are seeking a highly motivated Dealer Engagement & Digital@Retail Specialist to join our team at MBK. In this role, you will design and execute dealer communication and event programs that build team spirit and trustful relationships between MBK and its dealers.
Responsibilities Develop and execute annual Dealer engagement and communication plan to boost trustful relationship between MBK and dealer networks.Develop & facilitate annual dealer awards to drive motivation across dealer networks.Lead MAR 20X Consulting for dealers to help them adopt enhanced retail process & media set-up in collaboration with HQ, Dealers and external Vendor.Maintain GSSN accurately, and up-to-date including close communication with stakeholders.Design dealer communication and event program within agreed framework to create team spirit and trustful relationship between MBK and dealers.Develop a plan for execution, budget, resource i.e. vendor selection and ensure all necessary approval is obtained.Execute a plan professionally by steering vendors and lead cooperation among relevant business units within MBK.Organize MBK and dealer management meetings e.g. Dealer CEO meeting, Dealer Executive Board meeting and facilitate professionally by consolidating business agenda and meeting material from business units.Make timely communication with Dealer management regarding the meeting and events.Coordinate the events/meetings hosted by HQ for Dealer management such as IAA, Product Forum, and Meeting between HQ board members & MBK Dealer management.Develop and execute Dealer Management Incentive Trip including the performance measure criteria set up and Local Compliance check.Document meeting minutes and communicate with stakeholders in a timely manner.Review and enhance dealer award's contents & category annually by steering related business functions to drive dealers' motivation.Facilitate to set-up measurement criteria for awards in collaboration with related business unit and communicate with dealer network.Develop a plan for execution; budget, resource i.e. vendor selection and ensure all necessary approval is obtained.Execute a plan professionally by steering selected vendor and relevant stakeholders in MBK.Retail Process & Digital @ Retail Implement customized MAR20X retail process consulting in cooperation with HQ and external vendors (if available).Guide dealers to apply MAR20X process to ensure best customer experiences in all MB showrooms.Lead MAR20X media expert consulting in cooperation with HQ and external vendors.Coordinate with stakeholders; Marketing for content and IT for technical topics to ensure seamless operations on retail.Integration of MAR20X Media & Digital Elements from concept design planning stage to final installation and operation stage (Digital Signages, RCPS License, C@Rshow adaptor, Handover Assistant, Showroom Connect etc.) and monitoring by DEP.Support dealers with general inquiries and assist them to solve technical issues in cooperation with HQ (Bi-weekly meeting with HQ, DEP tickets etc.).Monitor Digital@Retail KPI status of dealers and manage to keep them up to target level.Cooperate with HQ in assessing new digital@retail initiatives for their market feasibility by executing pilot studies. In case of market feasibility approved, execute market roll out to retail.GSSN Maintain GSSN data on provided system.Handle internal inquiry on network data.Qualifications Education 4 year Bachelor degree in related fields.
Experience Minimum 5 years' working experience in the automotive industry. Experience includes at least two of the following areas:
Marketing event.Data analysis.Experience working with cross-functional & Global teams.Specific knowledge & Leadership General understanding of the imported automotive industry. Collaboration, proactive working style, and drive for results, stakeholder management.
Guidelines Applications are open to individuals without disqualifying factors for overseas travel. (For males, completion of military service or exemption is required.)Preferential treatment will be given to individuals eligible for employment protection (e.g., war veterans, persons with disabilities) in accordance with relevant laws and regulations.If discrepancies or false documents are found during the application and selection process, the hiring may be revoked.Mercedes-Benz Korea conducts the hiring process in compliance with Article 7 of the Gender Equality in Employment Act.
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