Position: CRM Manager – iGaming Industry
Zona Norte, Buenos Aires
Role Overview: We are seeking a CRM Manager to drive customer relationship management initiatives for a leading company in the iGaming sector. This role is pivotal in developing tailored CRM strategies and executing targeted campaigns to enhance player engagement and drive revenue. The CRM Manager will adapt strategies to the local market while aligning with global goals, all in a competitive and fast-paced industry setting.
Requirements: 7+ years in CRM, lifecycle marketing, or similar fields, preferably within a tech-driven company.
Proven expertise in designing and executing campaigns grounded in customer insights and market data.
Skilled in deriving insights from customer data to inform CRM strategy.
Excellent planning and prioritization abilities with meticulous attention to detail.
Extensive experience managing complex, multi-channel campaigns across various customer touchpoints.
CRM Tools: Hands-on experience with CRM platforms such as Adobe Campaign or Salesforce CRM (experience with Optimove is a plus).
Strong ability to collaborate with and manage expectations of various stakeholders.
Fluent in English (B2+/C1+)with strong communication skills.
Key Responsibilities: Develop CRM Strategy: Craft a robust, data-centric CRM approach tailored to the local market, considering compliance, competitive landscape, and unique customer needs.
Campaign Ownership: Take full ownership of the CRM plan, overseeing the creation and execution of localized, personalized campaigns across channels, including website, email, SMS, and social media.
HQ Collaboration: Coordinate with the CRM Strategy Team at HQ to optimize automated customer journeys, while regularly sharing market insights, competitive analysis, and best practices.
Campaign Execution: Ensure smooth campaign rollout, keeping stakeholders informed on performance, volume, and outcomes of each campaign.
Bonus Budget Management: Plan and allocate the bonus budget effectively, focusing on maximizing returns through targeted promotions and customer engagement.
Revenue Analysis and Forecasting: Review past revenue data to anticipate future campaign performance, providing actionable insights for campaign planning.
Creative Development: Manage the creative process for campaigns from concept through delivery, focusing on customer insights to drive high engagement and response rates.
Customer Segmentation: Continuously analyze and segment the customer base to refine targeting and personalize campaigns for various audience groups.
Touchpoint Management: Identify key customer interaction points, ensuring timely and relevant messaging that supports engagement goals.
Compliance Monitoring: Stay updated on local advertising regulations and consumer protection laws, integrating these into CRM activities.
Track competitor CRM activities within the market, identifying opportunities for differentiation.
Reporting: Regularly present campaign outcomes to senior leadership, demonstrating a deep understanding of customer behavior and campaign performance.
This is a fantastic opportunity for a CRM professional looking to make a significant impact in the dynamic iGaming industry by delivering engaging, data-driven customer experiences.
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