CRM AssociateFull-time, Remote (EST Time Zone) The Role:
You will work for a tech-driven company incubated within one of the world's leading meal kit delivery services. Focused on disrupting the pet food industry, this innovative company leverages data and cutting-edge technology to deliver high-quality, vet-developed recipes made from trusted ingredients. Combining the agility of a startup with the resources of a global organization, this is your opportunity to contribute to a high-growth venture that is redefining pet nutrition.
Position: CRM Associate
As a CRM Associate, you will play a key role in driving customer engagement and retention by managing email campaigns and CRM activities. You'll collaborate with cross-functional teams, leveraging data-driven insights to execute impactful campaigns while continuously optimizing performance. This role requires a balance of creativity, technical proficiency, and strategic thinking to enhance the customer journey and deliver measurable results.
Responsibilities: Campaign Management: Execute day-to-day email campaigns in Salesforce Marketing Cloud, targeting diverse customer audiences.
Planning & Organization: Maintain a campaign calendar and testing roadmap to ensure smooth execution of marketing activities.
Creative Collaboration: Work with brand and creative teams to plan and refine email content, using your design skills to enhance visuals when needed.
Testing & Optimization: Conduct A/B tests (content, segmentation, offers, copy) and analyze results to improve campaign effectiveness and customer profitability.
Performance Reporting: Present key performance metrics and actionable insights to drive continuous improvement.
Cross-Functional Collaboration: Partner with Growth and Product teams to implement innovative experiments and enhance CRM strategies.
Process Improvement: Identify opportunities to streamline CRM processes and drive better engagement outcomes.
Requirements: Educational Background: Degree in Marketing, Business, or Economics with strong academic performance.
Professional Experience: 2-4 years of experience, with hands-on knowledge of Salesforce Marketing Cloud and user journey development.
Technical Proficiency: Competence in SQL, Figma, and Photoshop to execute and enhance campaigns.
Analytical Skills: Ability to use Excel/Google Sheets for calculating metrics such as CAC and ROI, with a data-driven approach to decision-making.
Creativity & Problem-Solving: Entrepreneurial mindset with a history of developing creative solutions.
Organized & Efficient: Skilled at managing multiple projects simultaneously and meeting deadlines.
Data-Driven: Comfortable analyzing campaign performance and adapting strategies based on results.
Passionate About Pets: A dog lover who understands the needs of pet parents.
Time Zone: Ability to work aligned to Eastern Standard Time business hours.
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