Overview: Now is the time to join us! We're Personify Health. We're the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we're shaping a healthier, more engaged future.
Responsibilities: Who are you? In the role of Custom Communications Specialist, you will be responsible for creating, managing, and delivering member engagement communications that are aligned to Virgin Pulse business objectives and brand. Develop an in-depth understanding of Personify Health clients, how they value health and wellness and their evaluation to drive participation in the Personify Health program.
In this role you will wear many hats, but your knowledge will be essential in the following: Learning and gaining an in-depth understanding of member segments, their needs and key drivers for engagement and achievement. Writing, designing, developing, and proofing member engagement campaigns and content using the Personify Health brand personality with conversational tone that also inspires members to live better every day and promotes long term behavior change. Keeping current with new developments in program design, competitive approaches, and behavioral change techniques. Reporting on results of all emails to determine the success of the campaign. Representing Personify Health in client events as needed. Performing all other duties as assigned. Creating and curating fun and engaging content for email campaigns, landing pages, videos, quizzes, polls, tips, offline assets, and challenges for our clients to drive member engagement. You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Qualifications: What you bring to the Personify Health Team: Bachelor's degree in Marketing or Communications and a minimum of 3 – 5 years professional B2C marketing experience. Strong understanding of brands, including the ability to read various branding guidelines and adhere to their different style guides. Experience in consumer content development, programming, and engagement. Loyalty marketing a plus. Experience partnering with a designer to deliver creative concepts. Ability to write powerful headlines for posters, digital displays, and email subject lines. Strong copy-writing and proofing experience (writing samples required). Ability to execute projects, work across teams and independently. Strong customer and member understanding. Requires flexibility, attention to detail and ability to get things done quickly. Strong knowledge of marketing best practices and experience using marketing automation, content management systems, reporting tools as well as surveying platforms is required (Localytics, Tableau, Google Analytics, Survey Monkey, Adobe InDesign). Experience or passion in health and wellness is highly desired. Exceptional organizational, time management skills and multi-tasking skills. Excellent interpersonal and written communications skills. Has a strong sense of pace and urgency to ensure work is completed in the expected timelines. Ability to build relationships to work effectively with and through others. Required to work cross-functionally within the organization and with external partners. Strong analytical, problem-solving skills. No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you! Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
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