Hybrid
Agency : Havas Media Group
Job Description Summary : The Senior Analyst is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.
Job Description : Mission & Responsibilities Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approachBe responsible for the quality and accuracy of dataConduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clientsDevelop web analytics audits and recommendationsStructure information and propose concrete improvements having immediate impact for our clientsParticipate in the development of measurement tools and reports to identify major areas for reflectionAssist in the coordination of data collection from various sourcesDesign, build and maintain dashboards and automated reports with embedded visualizationsQualifications & Languages Bachelor's or Master's degree in Marketing, Mathematics/Statistics or Engineering fieldLanguages: English (Intermediate)Previous experience & Industry background 5+ years of experience in data analysisMedia, Data, Adtech, MarTech, Brand, ConsultancySoft skills & Competencies AnalyticsMarketing technologiesDigital marketingData analysisData modelingAnalyticalCommunicationTechnical skills Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)Data analysis (i.e. Excel, VBA)Data visualization (i.e. Qlikview, Tableau)Office softwareContract Type : Permanent
Equal Opportunity Statement: Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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