Experience Level: Experienced Hire
Categories:
Sales & Marketing
Location(s):
Ing. Butty 240 16th Floor, Buenos Aires City, Buenos Aires, C1001AFB, AR
At Moody's, we unite the brightest minds to turn today's risks into tomorrow's opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are-with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
The Role
This is a critical role for the Moody's Ratings Commercial marketing team. In addition to leading marketing for Moodys Ratings in Latin America, this individual will also lead Moody's Ratings Commercial Content Strategy.
We are looking for an experienced and creative marketer with an entrepreneurial spirit. The individual will be customer centric, dynamic, collaborative, and excited to drive change.
This role will report directly into the Moody's Ratings Commercial Head of Marketing and work closely with the sales, product, and operations teams to create and implement marketing campaigns that effectively communicate our value proposition to market participants and drive customer engagement. Alignment and partnership across Moody's Marketing departments will also be key. It is a perfect opportunity for an energetic self-starter to move into a challenging and results driven environment where strong B2B marketing skills are required.
Key Responsibilities
Content Strategy Head: Create and lead content strategy, globally, for Moody's Ratings Commercial, in partnership with Moody's divisions and our digital insights team. Ensure digital channels are up-to-date, user-friendly, and optimized for search engines on our regional site page(s) and with global content presentment. Partner across Moody's to help drive a best-in-class prospect and customer experience.
Regional Marketing Head: Work with cross-functional teams to build an integrated and holistic regional marketing plan, delivering compelling marketing materials and sales content, with a particular emphasis on digital content for online platforms and social media. Create and implement advertising campaigns, both paid and organic, with a focus on digital advertising strategies.
Data Analysis and Reporting: Track, measure, and report on the performance of marketing campaigns and initiatives, particularly digital campaigns, using analytics tools. Identify patterns and trends in the data and provide recommendations for improvement / new solutions based on the analysis.
Cross-Business Alignment: Collaborate with key stakeholders to establish and execute a robust marketing and content plan that supports strategic business objectives. Build and maintain strong relationships with key internal stakeholders, external agencies, award vendors, major financial press and media outlets.
Strategic Firm Project Engagements: Participate in strategic global projects in partnership with Moody's Ratings Head of Marketing, Global Head of Sales Enablement, Regional Sales Heads, and other Moody's Marketing teams.
Experience / Qualifications
Bachelor's degree in marketing, business, or related field. Proven experience in B2B marketing, content management, or a similar role 4-6 years of experience, ideally within the financial services industry
Excellent communication and leadership skills.
Proficiency in digital marketing tools and platforms such as Marketo, High spot, Lumen5
Understanding of the credit rating industry and its regulatory environment desired.
English fluency (spoken and written) required. Portuguese beneficial, but not required.
Key Skills - Technical
Proficiency with Microsoft Office applications; PowerPoint, Advanced Excel, Outlook, Word.
Experience with email marketing and campaign management software, search engine optimization (SEO/SEM), digital advertising platforms and content management systems (CMS).
Familiarity with Bloomberg or other market research tools.
Familiarity with Marketo, Salesforce and web analytics tools such as Google Analytics.
Key Skills - Non-Technical
Strategic thinking: Ability to design and implement effective integrated, content, and campaign marketing strategies.
Creativity: Ability to generate innovative ideas for content and marketing initiatives.
Executive Presence: Ability to collaborate with and persuade others across levels within the organization.
Cultural understanding: Highest ethical standards and ability to understand and cater to different cultural contexts.
Project management: Ability to manage budgets, timelines, and resources effectively.
Agility: Ability to adapt to changing market conditions and business environment.
Entrepreneurial: Strong sense of urgency, and a pro-active "can do" approach.
Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody's Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
For more information on the Securities Trading Program, please refer to the STP Quick Reference guide on ComplianceNet
Please note: STP categories are assigned by the hiring teams and are subject to change over the course of an employee's tenure with Moody's.
#J-18808-Ljbffr
