Associate Brand Manager (Hybrid) page is loaded Associate Brand Manager (Hybrid) Apply locations Seqirus Argentina time type Full time posted on Posted 30+ Days Ago job requisition id R-230395 The Opportunity: The Associate Brand Manager is involved in all aspects of brand management for AFLURIA, FLUCELVAX and FLUAD vaccines within the Commercial Operations – Argentina (LATAM organization).
Working with the Country Head and the Marketing Head, the Associate Brand Manager primary responsibilities include supporting the development of the value/brand proposition and marketing plans and lead tactical executions of the plan in the AR market.
The Associate Brand Manager will also ensure consistency in brand messaging, compliance in promotional activities and gather insights to create new marketing programs.
The Role: Support the brand planning process for AFLURIA, FLUCELVAX and FLUAD ensuring successful execution of the plan
Contribute to the strategic planning and brand planning processes for AFLURIA, FLUCELVAX and FLUAD.
Help develop communications strategy and cross-functional activity plan for target segments / customers.
Lead the execution of marketing tactics, obtain approval through appropriate copy-clearance committees, ensure full compliance as outlined by CSL Seqirus
Help manage relationship with advertising agencies, provide feedback on copy and creatives consistent with the brand promise and strategy.
Lead disease awareness campaigns, assuring clear messages working together with Medical Affairs and Regulatory Affairs
Sales tools and programs to ensure alignment with business objectives: Collaborate with Medical Affairs in preparation for standard medical responses related to the brand
Perform ad hoc analysis of market data and sales performance, analyzing audit information, as needed
Congress execution, partnering with external agencies around booth development and logistics, key customer events, symposium, product presentations, etc.
Monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed
Manage productive relationships with key medical societies
Support other brands in the portfolio and related marketing tasks and activities: Support the development and execution of portfolio-based programs.
Deliver oral and written communications, develop and make presentations to commercial management and other internal groups, as needed
Support budget management for AFLURIA, FLUCELVAX and FLUAD
Ensure compliance to Procurement policies of external agencies, including Master Services Agreements
Your skills and experience:Experience with healthcare marketing, compliance and regulatory requirements.
Advanced English skills (oral and written)
Adept in Excel and PowerPoint
Bachelor's Degree required in Business/Marketing.
3 years working experience in Commercial in the pharmaceutical / healthcare industry ·
2 years working experience in Marketing or Sales roles
Vaccines marketing, sales, sales training, sales operations experience preferred
Healthcare consulting, market access and sales operations experience a plus
Our BenefitsWe encourage you to make your well-being a priority. It's important and so are you. Learn more about how we care at CSL.
About CSLCSL is a leading global biotechnology company with a dynamic portfolio of life-saving medicines, including those that treat haemophilia and immune deficiencies, as well as vaccines to prevent influenza. Since our start in 1916, we have been driven by our promise to save lives through innovation. Learn more about CSL .
We want CSL to reflect the world around usAs a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
Do work that matters at CSL!
#J-18808-Ljbffr
