Join the dynamic and innovative global creative team at Binance, a leading crypto technology brand, as a Social Media Creative. You will be at the forefront of shaping our social media presence across multiple channels, from TikTok andX.comto Instagram and YouTube, creating engaging, cutting-edge content that resonates with our global audience. Your role will involve producing a wide variety of digital assets—memes, infographics, GIFs, and social campaigns—designed to boost engagement, foster community, and elevate Binance's brand in the fast-paced crypto space.
This is an exciting opportunity to work on creative projects that are seen by millions and collaborate with a team of talented individuals across marketing, social media, product, and design functions to bring fresh ideas and innovative content to life.
Responsibilities:
Creative Content Production: Based on briefs from the Social Media Team and in line with Binance Brand Guidelines, develop high-quality, engaging content, including memes, infographics, GIFs, and social media campaigns, tailored for multiple platforms (TikTok,X.com, Instagram, Facebook, YouTube, Telegram).
Trend Spotting & Content Ideation:Keep your finger on the pulse of internet and crypto trends, leveraging emerging memes and digital trends to create relevant viral content, that maximizes impressions and engagement.
Campaign Execution: Collaborate with the Social Media and other cross-functional teams to design and execute small, medium and large-scale social media campaigns that align with the broader social media, marketing strategy and brand vision.
Collaboration Across Teams: Work closely with social media, design, content, performance marketing, product, and other internal teams to ensure brand consistency and creativity are adhered to across all social channels.
Brand Building: Contribute to the growth and promotion of the Binance brand through engaging creative content, ensuring it remains relevant and relatable to crypto audiences across various regions.
Requirements:
Ability to independently create memes, on-brand social media designs, four-frame cartoons, and short-form video content or GIFs that connect with audiences.
Experience in digital media, video production, or entertainment industries, working with social media agencies, creators, or media companies.
Graphic Design background with the focus on social media channels.
A deep understanding of social media platforms, trends, design, and opportunities for viral content creation.
Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and video editing software.
Experience in managing social media platforms and working with external creators for content collaboration desirable.
A clear, concise, and creative communication style with a fun, engaging approach.
Proven track record of delivering high-performing content on platforms like TikTok, YouTube, and Instagram.
Familiarity with the crypto market is a strong advantage, along with a passion for understanding the nuances of the space.
Video Editing & Motion Design: Experience in creating short-form, high-quality video content and motion graphics.
Prior experience working in a fast-paced environment, with the ability to meet tight deadlines and produce quick-turnaround content.
Project management skills, including overseeing third-party content creators and delivering on brand campaigns.