The Social Media Strategist will lead and supervise thought leadership and best practices in Social Media and digital content for a fashion brand.
In addition to providing agency thought leadership and team training, education, and mentorship, this individual will be responsible for overseeing a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, strategic recommendation building, and strategy monitoring and optimization.
Role & responsibilities Development of digital content strategies, based on the understanding of each client's brand message, voice, objectives and target audiences.Creative and strategic input in digital projects for designated accounts.Work closely with brand marketing managers, to execute strategies as needed.Supervision and support of Content and Community Management teams, as they relate to the strategic objectives.Monitoring and auditing of Social Media strategies for current clients, as part of the continuous optimization process.Analysis of the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.Monitoring trends in social networks to keep the different platforms updated, not only with the content but also with the strategy.Collaborative work with the Data team, in the development of crisis management and control documents.Collaborative work with Operations, Data, Planning and Creative Areas team.Excellent spelling, writing, and mastery of writing rules, and syntax.Curious and attentive to popular culture to learn about trends.Requirements Experience in a similar role such as strategic development, content creation, and management.Experience in management and coordination of social teams.Experience working with creative teams.Proven experience in influencer marketing, social media management, or related roles.Must have worked in the communication, advertising, marketing, or publishing industry.Experience in developing digital, social, and content strategies.Experience in project management.Knowledge and analysis of digital metrics.
#J-18808-Ljbffr