Position Summary We're seeking an innovative and results-driven Head of Growth Marketing to spearhead our business expansion efforts.
In this role, you'll lead dynamic, data-driven growth initiatives while working closely across departments to drive impactful strategies.
The ideal candidate has a proven track record of unlocking growth through collaboration, creativity, and continuous optimization.
Key Responsibilities - Develop a Comprehensive Growth Strategy Collaborate closely with the CEO to design a full growth strategy that leverages both new and existing channels.
Conduct a thorough analysis of current marketing efforts, using data-driven insights to make informed decisions.
Identify and propose new customer acquisition channels for experimentation and scaling.
- Results-Driven Approach and Reporting Work with the CEO to define clear goals and key performance indicators (KPIs) for tracking marketing success.
Develop easy-to-understand dashboards to monitor performance and share progress with the team.
Regularly analyze results, making data-backed decisions to optimize strategies and drive improvements.
- Optimize Existing Marketing Channels Content Strategy & Brand Awareness Develop and execute a LinkedIn strategy alongside the CEO to share key results and SEO insights with our audience.
Create and continuously optimize free resources to build brand awareness and engage potential customers.
SEO Strategy Enhance SEO efforts through click-through rate (CTR) analysis, conversion rate optimization (CRO), and regular audits to uncover new keyword opportunities.
Lead content creation for SEO, working independently on complex topics or in collaboration with freelancers.
Build a robust backlink strategy through proactive outreach efforts.
Conversion Rate Optimization (CRO) Conduct A/B testing and session analyses to optimize the website's performance.
Develop and refine case study pages, solution pages, and funnel pages while proposing new content to improve conversion rates.
Application Onboarding & Retention Contribute to pricing strategy discussions, ensuring alignment with growth objectives.
Provide strategic advice on improving feature adoption, including regular updates to the help center.
Paid Advertising Optimize and manage Google Ads and Shopify ads.
Oversee LinkedIn retargeting efforts to maximize ad effectiveness.
- Explore New Channels and Opportunities Partnership Programs Design and implement a referral and partnership program to foster new business opportunities.
Develop a strategy for acquiring and engaging new partners, including co-marketing initiatives and collaborative events.
Cold Outreach Lead efforts in cold outreach to secure new partnerships and backlinks.
Work closely with developers to ensure data quality for outreach efforts.
New Marketing Channels Identify, launch, and scale emerging marketing channels to drive growth.
- Future Growth and Team Expansion As the company evolves, this role will also adapt, with opportunities to hire additional marketing specialists to support achieving growth objectives.
Your profile Strategic Thinker : You bring a fresh perspective to past efforts, proactively identifying solutions and opportunities for improvement.
Action-Oriented : In our bootstrapped team, hands-on execution is key.
You excel at both developing a clear vision and executing the marketing strategy to drive growth.
Highly Organized : You focus on initiatives that deliver the highest ROI, ensuring resources are used efficiently.
Proven Experience : 3+ years of experience in growth roles, particularly in the SaaS industry, you have a track record of delivering measurable results.
Self-Starter : You thrive in a self-directed environment, taking full ownership of your work without needing to wait for direction.
Budget Savvy : You're skilled at managing budgets and making thoughtful allocation recommendations to the CEO.
Curious and Eager to Learn : You have a natural curiosity and a drive for continuous professional development.
Passionate About Growth : You're excited to join a fast-growing company at a pivotal moment, playing a key role in scaling the business.
What we offer Employment Type : Permanent, fully remote position with flexible working hours.
Contract : B2B collaboration.
Compensation : A competitive salary tailored to your experience, along with performance-based bonuses for reaching key targets.
Time Off : Benefit from 7 weeks of vacation per year, in addition to national holidays, to relax and recharge.
Team Culture : Join a supportive, collaborative, and dynamic work environment that fosters growth and innovation.
