[Introduction]Propose and execute category management and trade marketing activities for defined area of responsibility.
About the RoleWe're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will DoPropose and execute Category Management activities to win in the prioritized channels with the prioritized customers through creation of internal alignment and building partnership with retailers.Apply category management way of working including supporting category planning process, analyzing category price and promotion activities and preparing recommendations for promotions, merchandising, assortment and customer marketing plans.Propose and implement customer specific shopper activation plans in Trade Marketing related to relevant 7P for all channel both on and off line, including promotion management, shopper input for packaging development, product launch and re-launch, communication to customers and shoppers, and input into account planning.Support implementation of consumer strategy driven activities (e.g. execution of consumer promotions in store).Propose tailored customer marketing plans for respective accounts, implement these plans and/or advise customers on their strategy to grow their category sales. Implement robust ROI model, including KPIs for relevant dimensions (e.g. categories, channels, customers and/or promotions), evaluate and follow up proposing corrective actions.Provide insight regarding respective retailer and shopper dimension to help overall insight generation.Contribute to best practice sharing and projects.Who You AreWhat We Can Offer YouOur purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
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